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CANNES LIONS 2019
The coming cola war: Can Reliance's Campa compete with Coca-Cola and PepsiCo?Reliance Consumer Products has reintroduced Campa Cola with a new campaign and competitive pricing. The brand, now owned by Reliance, aims ...
French film legend Alain Delon dies at 88Delon had millions of fans around the world but also drew legions of critics, with feminists appalled by the lifetime achievement award the...
It's about can, not CannesThe Pritzker Architecture Prize - 'Nobel Prize of architecture' - for instance, celebrates living structures, not scintillating sketches. M...
The strange $55 million saga of a Netflix series you will never seeThe project with Rinsch has turned into a costly fiasco, a microcosm of the era of profligate spending that Hollywood studios now are scram...
Ashlyn Harris dating Sophia Bush after divorce from Ali KriegerU.S. Women's National Team star Ashlyn Harris and actress Sophia Bush are reportedly dating. This comes after Harris's divorce from her for...
HUL shortlists candidates to take over the baton from Sanjiv MehtaMehta, 62, has been leading the local unit of Anglo-Dutch consumer firm Unilever since 2013 as its managing director and CEO. He was last r...
HDFC Bank's Ravi Santhanam in Forbes list of world's most influential CMOsRanked at Number 39, he is the only CMO of an Indian company to be featured in the illustrious list which includes marketing heads of Apple...
FCB Ulka strikes gold on final day of 2019 Cannes Lions FestivalLowe Lintas (for work on HULowned Lifebuoy), Mindshare (Lifebuoy), and Grey India (P&G’s Gillette) were the other Silver Lion winners this ...
Cannes Lions 2019: Facebook’s Sheryl Sandberg on protecting user data is a ‘top’ priorityWhile there had been oversights such as the Russian interference during the US Elections, going forward, Facebook claims it will be extra v...
India adds 4 silver Lions to its Cannes scorecardCampaigns for Hindustan Unilever’s Lifebuoy — ‘The Inflection Alert System’ by Mindshare and Lowe Lintas’ #HelpTheChildReach5 programme — f...
Cannes Lions 2019: How Burger King redefined marketing with its campaignsAccording to Marcelo Pascoa, head of global marketing, while traditional advertising does help in getting consumers to the stores, it doesn...
Cannes Lions 2019: How are the rules of marketing followed by brands such as Pinterest and Marriott?Diversity to crisis-management to customer distraction are some of the tricks of the trade that are followed by these brands.
Cannes Lions 2019: Why Droga5 and Accenture is the perfect marriage for the advertising business?Droga5 is known for campaigns for advertisers including Amazon, The New York Times, IHOP and HBO’s Game of Thrones.
#TimeTo: Cannes Lions 2019 wants talk on gender, diversity to convert into actionCannes Lions owner Ascential has taken steps to make the Lions less of a big boys’ club, and weed out work that perpetuates stereotypes.
Cannes Lions 2019: Why visuals can effect and affect users on social media platforms?At Cannes Lions 2019, Mimi Grey of M&C Satchi; Rankin, and Jude Kelly of WOW discussed the impact of pictures on the minds of youth.
Cannes Lions 2019: Why creatives still need to be at the helm of affairs in agencies?At Cannes Lions 2019, Nick Law of Publicis Groupe spoke on the topic, ‘Creative in Control’
Lions set to roar at Cannes from today66th edition of adfest starting with the promise of being more inclusive, diverse and enlightening than its predecessors.
This Indian director's three-minute film bags an award in Nespresso Talents section at Cannes'Seed Mother' won the third prize in the international section at Cannes.
Piyush Pandey named global chief creative officer of OgilvyPandey said his new role is a responsibility and not a medal. There are things to do and I will be getting on with the job.