According to a Euromonitor report released last month, average unit price of chocolates rose by 9 per cent mainly due to premiumisation.

The firm currently sells Ferrero Rocher chocolates, Tic Tac mints, Kinder Joy egg-shaped chocolates and Nutella spreads in the country.

The company's profit after tax rose 64 per cent to Rs 498 crore, thanks to higher sales of premium chocolates such as Cadbury Dairy Milk Si...

The brand has been developed after two years of collaboration between the global category and the Indian cross-functional team.

In a tough market, cash flows are an imperative. "So, they are putting their big bucks on BTL.