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CADBURY GLOW
Chocolate prices have risen, but buyers will adapt with it: MondelezAccording to a Euromonitor report released last month, average unit price of chocolates rose by 9 per cent mainly due to premiumisation.
Italian chocolate maker Ferrero to launch fifth brand Schoko Bons Crispy in IndiaThe firm currently sells Ferrero Rocher chocolates, Tic Tac mints, Kinder Joy egg-shaped chocolates and Nutella spreads in the country.
Mondelez India Foods posts 64 per cent rise in PAT in 2013The company's profit after tax rose 64 per cent to Rs 498 crore, thanks to higher sales of premium chocolates such as Cadbury Dairy Milk Si...
Mondelez International's Cadbury Glow to make global debut in IndiaThe brand has been developed after two years of collaboration between the global category and the Indian cross-functional team.
- Companies like PepsiCo, LG, Cadbury's, HUL look beyond conventional advertising to market products
In a tough market, cash flows are an imperative. "So, they are putting their big bucks on BTL.