Srinivas will now transition fully to WPP India country manager, the company said in a release.

India is one of the few markets where all media forms continue to grow, although digital will lead the pack. With almost all media extendin...

CVL Srinivas will take on this new role along with his current responsibilities as chief executive officer of GroupM, South Asia.

GroupM had recently announced its agencies MEC and Maxus will be merging to form a billion-dollar revenue, global media, content and techno...

Mumbai, February 17th, 2017: With an aim to provide professional education in the media and entertainment industry, The Times of India Grou...

The size of ITC’s media account is more than Rs 550 crore, according to industry insiders. The mandate is effective April 1, 2017.

The transformation of the Media and Entertainment industry in the last few years has been nothing less than dynamic. 4G data speeds and imp...

Course in Strategic Media & Entertainment Management balances traditional media with new-age digital media.

The Indian market trumped GroupM’s conservative 12.7% estimate for 2015 and at 14.2%, has clocked its best growth rate over the past five y...

In this new role, Narasimhan will be responsible for GroupM's geographical expansion within India as well as other South Asian markets.

GroupM said the account mandate includes both traditional and digital media. Industry sources said the account size is estimated to be Rs 4...

Popularly known as PK, Kumar currently heads GroupM's Central Trading Group and is a member of GroupM's South Asia executive committee.

"E-commerce is definitely turning out to be the star of the year for ad spend growth," CVL Srinivas, CEO, GroupM South Asia said.

Advertising expenditure on television may slow to 12%, partly because of the lack of finality on audience measurement.

Big changes in the advertising and marketing environment, as well as disruptive technology, means the ad business needs reinvention.

Since taking on the responsibility of the Chairman of Starcom MediaVest Group, CVL Srinivas has been revamping the agency.

The past fortnight or so has been difficult time for the country’s biggest media planning and buying conglomerate WPP’s Group M.