TAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...

TV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...

India's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...

TRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...

Women's cricket reached a historic peak. The ICC Women's Cricket World Cup India 2025 final viewership equaled the men's T20 World Cup fina...

The I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the system as consumer...

Kantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 mill...

JioStar, the merged entity of Reliance, Disney, and Bodhi Tree, reported a net profit of Rs 229 crore on revenues of Rs 10,006 crore since ...

Television remains the top choice for video content in India, surpassing social media. Kevin Vaz, Jiostar CEO (Entertainment), highlights T...

Connected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...

Sony Pictures Networks India has seen a large increase in viewership and user engagement for Season 4 of Shark Tank India, streaming exclus...

The report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...

Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia...

CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per ...

This is the highest-ever concurrent viewership for an IPL match, Viacom18 said. JioCinema, the official streaming partner of the IPL, has b...

Access improvements, marketing campaigns, and close-fought games have led to a significant increase in viewership of the Indian Premier Lea...

The addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...