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CTV VIEWERSHIP
Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- TAM Sports expands monitoring to track ads across live streaming on CTV, mobileTAM Sports has enhanced its cross-platform monitoring to include live streaming on CTV and mobile, alongside linear broadcasts. This expans...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Rapid CTV rise could bring 'balance' to streaming worldIndia's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...
- TRAI lobs an ad-cap googly just as TV broadcasters struggle with falling adsTRAI has issued show cause notices to major TV broadcasters for exceeding the 12-minute advertising cap per clock hour, reigniting a decade...
- India tunes in for champions Harmanpreet & team as Women’s World Cup viewership hits record 446 million on JioHotstarWomen's cricket reached a historic peak. The ICC Women's Cricket World Cup India 2025 final viewership equaled the men's T20 World Cup fina...
- Add CTV views in audience measurement, BARC toldThe I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the system as consumer...
- CTV viewership soars, 23% Indians go digital-only, says Kantar's Media Compass ReportKantar's Media Compass 2025 reveals that while linear TV remains popular with 58% viewership, connected TV is gaining traction with 35 mill...
- JioStar posts Rs 229 crore net profit in first post-merger resultsJioStar, the merged entity of Reliance, Disney, and Bodhi Tree, reported a net profit of Rs 229 crore on revenues of Rs 10,006 crore since ...
- TV outpaces social media, UGC platforms in video content consumption: JioStar's Kevin VazTelevision remains the top choice for video content in India, surpassing social media. Kevin Vaz, Jiostar CEO (Entertainment), highlights T...
- How smart televisions are reshaping content consumption and marketing strategies in IndiaConnected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...
- Shark Tank India soars with 40% surge in CTV viewershipSony Pictures Networks India has seen a large increase in viewership and user engagement for Season 4 of Shark Tank India, streaming exclus...
- Addressable TV advertising to reach Rs 9872 crore in 2026: GroupMThe report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...
- Advertisement spending on connected TV seen at $500 mn by 2027Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia...
- IPL mania drives connected TV ad spots up by 20%CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per ...
- CSK vs RCB match notches 24 million concurrent viewers on JioCinemaThis is the highest-ever concurrent viewership for an IPL match, Viacom18 said. JioCinema, the official streaming partner of the IPL, has b...
- IPL is a hit, on TV and digital mediaAccess improvements, marketing campaigns, and close-fought games have led to a significant increase in viewership of the Indian Premier Lea...
- CTV advertising in India to reach $395 million by 2027: Finecast-KantarThe addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...
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