The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

TATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...

Smart TV use is growing fast in India. Southern regions lead in smart TV ownership. This is due to better internet and more people wanting ...

AdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...

TV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...

India's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...

India's advertising expenditure is poised for substantial growth, potentially reaching 0.5% of GDP by 2029, mirroring trends in other major...

Zee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift power to advert...

Connected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...

Satyan Gajwani, vice chairman of Times Internet, said, "Times Internet's continued and dominant leadership position is a result of our deep...

Sony Pictures Networks India has seen a large increase in viewership and user engagement for Season 4 of Shark Tank India, streaming exclus...

The report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...

Qyou Media, a US-based company that produces and distributes digital content made by social media stars and creators, is optimistic about t...

"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...

"Finecast launched officially 12 months ago in India. I would say it's been a great success. If I look at the total number of clients last ...

Atique Kazi, GroupM's president for data, performance & digital products, said digital advertising currently enables audience targeting at ...

The addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...