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CTV AUDIENCE GROWTH
Connected TV gains ground as advertisers seek audiences beyond traditional TV: ReportConnected TV viewership in India is rapidly growing, reaching millions of viewers. Advertisers can now reach audiences not available on lin...- YouTube is now India's prime-time screen, says Gunjan SoniYouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...
- Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- India’s CTV adoption rises as South leads smart TV penetrationSmart TV use is growing fast in India. Southern regions lead in smart TV ownership. This is due to better internet and more people wanting ...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Rapid CTV rise could bring 'balance' to streaming worldIndia's streaming universe is evolving like never before. As Connected TV usage surges, we may witness a welcome variety in storytelling. W...
- India’s ad spend to reach 0.5% of GDP by 2029: BainIndia's advertising expenditure is poised for substantial growth, potentially reaching 0.5% of GDP by 2029, mirroring trends in other major...
- Transparency is good, but some opaqueness in audience data is essential to protect media value: Zee’s Ashish SehgalZee Entertainment's Ashish Sehgal argues that complete transparency in audience measurement could devalue content and shift power to advert...
- How smart televisions are reshaping content consumption and marketing strategies in IndiaConnected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...
- Times Internet top scorer in digital game with 265 million unique visitors: Comscore reportSatyan Gajwani, vice chairman of Times Internet, said, "Times Internet's continued and dominant leadership position is a result of our deep...
- Shark Tank India soars with 40% surge in CTV viewershipSony Pictures Networks India has seen a large increase in viewership and user engagement for Season 4 of Shark Tank India, streaming exclus...
- Addressable TV advertising to reach Rs 9872 crore in 2026: GroupMThe report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...
- Qyou Media designs a diversified growth plan for IndiaQyou Media, a US-based company that produces and distributes digital content made by social media stars and creators, is optimistic about t...
- Connected TV ecosystem gets big boost from free IPL streaming"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...
- More and more companies are investing in addressable TV advertising: Finecast"Finecast launched officially 12 months ago in India. I would say it's been a great success. If I look at the total number of clients last ...
- GroupM India working on solutions to help advertisers target specific mkts: ExecutiveAtique Kazi, GroupM's president for data, performance & digital products, said digital advertising currently enables audience targeting at ...
- CTV advertising in India to reach $395 million by 2027: Finecast-KantarThe addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...
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