Integral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...

AdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...

Montreal police have arrested four individuals aged 18 to 22 in connection with a counterfeit money scheme. The suspects allegedly used fak...

Pinterest on Wednesday raised its forecast for first-quarter revenue, to reflect a contribution to its financials from the newly acquired c...

TV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...

The I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the system as consumer...

Connected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...

JioStar is negotiating TV and digital ad sales for the ICC Champions Trophy while the advertising market remains cautious. Despite high ad ...

Disney+ Hotstar introduced 'pause ads' exclusively for its Connected TV feed, making it the first platform in the country to offer this fea...

FreeWheel, a Comcast-owned TV advertising platform, teams up with Mumbai's CereOne to extend its reach in India. They aim to aggregate conn...

The report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...

Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia...

"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...

CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per ...

"Finecast launched officially 12 months ago in India. I would say it's been a great success. If I look at the total number of clients last ...

Atique Kazi, GroupM's president for data, performance & digital products, said digital advertising currently enables audience targeting at ...

The addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...