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CTV ADVERTISING
AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...- TATA IPL 2026 clocks record 1.1 billion reach across TV and digital platforms: JioStarTATA IPL 2026 has achieved a record 1.1 billion viewers across TV and digital platforms. Audience engagement is growing steadily. Digital r...
- One billion screens and counting: TATA IPL 2026 is the biggest season in IPL history, with 277 million average match reachTATA IPL 2026 has set a new record, reaching over 1.06 billion screens. Connected TV viewership saw a significant jump. Linear television r...
- IAS launches ‘Total TV’ suite to bring linear-style transparency to CTV advertisingIntegral Ad Science has launched a new solution called IAS Total TV. This aims to bring much-needed transparency to connected TV advertisin...
- Frodoh partners Chaupal to launch 'first-screen' monetisation framework for OTT platformsAdTech firm Frodoh and regional OTT platform Chaupal have launched an innovative 'first-screen monetisation' framework for connected TVs. T...
- Montreal counterfeit money scheme: Police arrest 4 men, seize large amounts of fake currency in multiple investigationsMontreal police have arrested four individuals aged 18 to 22 in connection with a counterfeit money scheme. The suspects allegedly used fak...
- Pinterest raises quarterly revenue forecast, boosted by tvScientific dealPinterest on Wednesday raised its forecast for first-quarter revenue, to reflect a contribution to its financials from the newly acquired c...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Add CTV views in audience measurement, BARC toldThe I&B ministry has urged BARC to integrate Connected TV (CTV) viewership into its measurement framework to enhance the system as consumer...
- How smart televisions are reshaping content consumption and marketing strategies in IndiaConnected TV (CTV) adoption in urban India is reshaping content consumption, driving family-focused programming and interactive ads. Stream...
- JioStar courts advertisers for ICC Champions Trophy amid ad market slowdownJioStar is negotiating TV and digital ad sales for the ICC Champions Trophy while the advertising market remains cautious. Despite high ad ...
- Disney+ Hotstar introduces pause ads on CTVDisney+ Hotstar introduced 'pause ads' exclusively for its Connected TV feed, making it the first platform in the country to offer this fea...
- Comcast’s TV ad platform ties up with CereOneFreeWheel, a Comcast-owned TV advertising platform, teams up with Mumbai's CereOne to extend its reach in India. They aim to aggregate conn...
- Addressable TV advertising to reach Rs 9872 crore in 2026: GroupMThe report highlighted that the total number of CTV households is expected to grow by 32% to reach over 45 million households by the end of...
- Advertisement spending on connected TV seen at $500 mn by 2027Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia...
- Connected TV ecosystem gets big boost from free IPL streaming"We are seeing an uptick in the reach of connected TVs this year. At the end of five weeks, CTVs will have over twice the reach of HDTVs. W...
- IPL mania drives connected TV ad spots up by 20%CTV ad spots have demonstrated a consistent growth trend, increasing from 78 spots (average ad spots per match) in week 1 to 94 spots (per ...
- More and more companies are investing in addressable TV advertising: Finecast"Finecast launched officially 12 months ago in India. I would say it's been a great success. If I look at the total number of clients last ...
- GroupM India working on solutions to help advertisers target specific mkts: ExecutiveAtique Kazi, GroupM's president for data, performance & digital products, said digital advertising currently enables audience targeting at ...
- CTV advertising in India to reach $395 million by 2027: Finecast-KantarThe addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...
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