A new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...

Pinterest on Wednesday raised its forecast for first-quarter revenue, to reflect a contribution to its financials from the newly acquired c...

TV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...

Canada's restaurant sector is bracing for significant closures. Analysts predict thousands of eateries may shut down in 2026, following a t...

The Indian advertising arena is making waves with its commitment to unified measurement across screens. With sports enthusiasts tuning in v...

India's advertising expenditure is poised for substantial growth, potentially reaching 0.5% of GDP by 2029, mirroring trends in other major...

India's advertising market is projected to grow by 7% in 2025, reaching ₹1,64,137 crore, according to GroupM's forecast. Digital ad spend i...

India's advertising market is expected to grow by 7% in 2025, reaching Rs 1,64,137 crore. Digital ad spend will lead this growth, projected...

Jio Star is targeting ₹6,000 crore in ad revenue from the ICC Champions Trophy and IPL 2025. They expect ₹1,500 crore from the Champions Tr...

“The shift to the open internet represents a pivotal moment for marketers," said Tejinder Gill, General Manager, India, The Trade Desk. "As...

Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this c...

Disney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent...

Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia...

The report "Gateway to the Open Internet" stated that the open internet comprises news and general websites, over-the-top (OTT) and connect...

The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...

Atique Kazi, GroupM's president for data, performance & digital products, said digital advertising currently enables audience targeting at ...

The addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...