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Live sports score big, keep fans glued across big & small screensIndia's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...- AI, quick commerce are reshaping how India spends on advertising: WPP Media's Prasanth KumarIndia's advertising market will grow in 2026. Marketers face unprecedented volatility, juggling many challenges. Despite global tensions an...
- Maritime residents planning a long weekend? Check latest gas prices as fuel rates climb across Nova Scotia, Prince Edward Island and New BrunswickResidents across Canada's Maritime provinces are facing increased fuel costs ahead of the long weekend. Gasoline and diesel prices have ris...
- Unified ad tracking needs wider buy-in to succeedA new cross-media advertising measurement system from BARC and Nielsen aims to give brands a single view of campaign reach across TV and di...
- Pinterest raises quarterly revenue forecast, boosted by tvScientific dealPinterest on Wednesday raised its forecast for first-quarter revenue, to reflect a contribution to its financials from the newly acquired c...
- TV ad volumes dip in 2025 as streaming services gain, RMG ban takes effectTV ad spending dropped in 2025. A ban on real money gaming and budget cuts by major sectors caused this decline. Many advertisers moved to ...
- Canada’s restaurant industry on the brink? 4,000 closures predicted in 2026 amid soaring costs and shrinking consumer spendingCanada's restaurant sector is bracing for significant closures. Analysts predict thousands of eateries may shut down in 2026, following a t...
- Marketers bet on unified cross-media measurement for efficient ad planningThe Indian advertising arena is making waves with its commitment to unified measurement across screens. With sports enthusiasts tuning in v...
- India’s ad spend to reach 0.5% of GDP by 2029: BainIndia's advertising expenditure is poised for substantial growth, potentially reaching 0.5% of GDP by 2029, mirroring trends in other major...
- 'Ad market in India may grow 7% to touch ₹1.6 l cr in 2025'India's advertising market is projected to grow by 7% in 2025, reaching ₹1,64,137 crore, according to GroupM's forecast. Digital ad spend i...
- Indian ad market to expand 7% to Rs 1,64,137 crore in 2025: GroupMIndia's advertising market is expected to grow by 7% in 2025, reaching Rs 1,64,137 crore. Digital ad spend will lead this growth, projected...
- Jio Star targets Rs 6,000 crore from Champions Trophy, IPLJio Star is targeting ₹6,000 crore in ad revenue from the ICC Champions Trophy and IPL 2025. They expect ₹1,500 crore from the Champions Tr...
- Eight of 10 users increasing their time on open internet: report“The shift to the open internet represents a pivotal moment for marketers," said Tejinder Gill, General Manager, India, The Trade Desk. "As...
- IPL rights: Will consolidation rain sixes for broadcasters, or will it hit advertising run rate?Broadcasting rights for the IPL, which are among the most lucrative in the country, are set to get consolidated from next year. Will this c...
- Disney Star, Viacom18 set to battle it out for IPL ad dollars amid merger talksDisney Star and Viacom18 are preparing for an intense battle over ad revenue in IPL 2024, despite ongoing merger talks between their parent...
- Advertisement spending on connected TV seen at $500 mn by 2027Advertisement spending on connected TV (CTV) in India is expected to reach $500 million by 2027, according to Siddharth Dabhade, South Asia...
- Open Internet ecosystem has 600 million users in India: reportThe report "Gateway to the Open Internet" stated that the open internet comprises news and general websites, over-the-top (OTT) and connect...
- Viacom18 aiming for ad revenues worth Rs 3700 crore from IPL 2023The Reliance Industries-supported media company is engaged in a fierce competition with Disney Star, owned by Walt Disney, for garnering th...
- GroupM India working on solutions to help advertisers target specific mkts: ExecutiveAtique Kazi, GroupM's president for data, performance & digital products, said digital advertising currently enables audience targeting at ...
- CTV advertising in India to reach $395 million by 2027: Finecast-KantarThe addressable TV homes in India are expected to reach 40 million by 2025 as more consumers adopt CTV in the coming years. In 2022, the to...
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