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Meta's India bet: Why Kunal Shah could be key to unlocking WhatsApp's business potentialMeta, owner of WhatsApp, is exploring ways to monetize its massive Indian user base. A potential minority stake in fintech startup Cred, le...- WhatsApp's future may not be invented in US but in India, one transaction at a timeMeta’s $900 million investment in Cred and the reported appointment of founder Kunal Shah to a global role at WhatsApp marks a significant ...
- Who is Will Cathcart? WhatsApp leader exits after steering it through privacy battles, monetisation pushCathcart’s departure comes at a time when WhatsApp is in the middle of a transition. Under him, the platform recently rolled out Meta’s AI ...
- JioHotstar taps top execs from Google, Flipkart, CRED, and Amazon Pay to power AI-driven streamingJioHotstar is leveling up its tech and product divisions by welcoming industry leaders from renowned companies. This strategic shift will h...
- Cred, Mobikwik and Groww's report card; Telcos, tech firms spar over revenue share from OTTsThree major fintechs — Groww, Cred and Mobikwik — on Thursday reported a strong growth in their revenues as the startup ecosystem aims to a...
- Fintechs Paytm, PhonePe, Google Pay eye advertising revenues from D2C brandsThe interest from D2C brands to advertise on these fintech apps comes as these platforms have amassed a large captive user base and witness...
- Cred reports Rs 95.5 crore revenue in FY 21, will apply for account aggregator licenceThe company reported a total loss of Rs 523.8 crore on a consolidated basis, compared to Rs 361.1 crore for the year-ago period.
- IPL ad sales set to cross record ₹4,000-cr markThe broadcaster has closed deals with 15 sponsors on TV and 13 on Disney+Hotstar, and media buying executives are saying the rates were at ...
- Ad spends on print media in India rose to 39% last yearIn terms of ad space, English publications grew the most, by as much as 40%, driven primarily by the FMCG, education and automotive sectors...
- CredAvenue appoints Flipkart's Krishnendu Majumdar as chief product officerMost recently, he served as the vice-president of catalogue and buying experience at Flipkart. He has experience across domains like bankin...
- How CRED’s ‘Don’t Drink and Swipe’ campaign is encouraging financially responsible behaviourThe campaign features a credit card colliding with a POS machine with the message: ‘Don’t Drink and Swipe’. The innovations showing a broke...
- Binny Bansal’s Flipkart stock sale; Uber’s Rs 2 crore job offer at IITsBinny Bansal, who cofounded Flipkart along with Sachin Bansal, has scooped up a good sum by selling a part of his stake in the company. The...
- Cred to enter peer-to-peer lending with user fundsCred Mint, launched in partnership with P2P non-bank LiquiLoans, will allow users to 'invest' their savings in a capital pool, which will t...
- MS Dhoni, Ranveer Singh top brand recall during IPL, shows researchInterestingly, Bollywood stars like Amitabh Bachchan, Akshay Kumar, Deepika Padukone and Ranbir Kapoor, and cricketers like Rohit Sharma, K...
- Over 81% of IPL 2021 inventory already soldMany advertisers, who can afford to pick up sponsorships or ad spots – now selling for almost Rs 12-13 lakh per 10 seconds – feel it’s wort...
- Zuck to pay Murdoch for newsElsewhere in today's ETtech Evening Briefing: Cred's valuation may hit $2 billion with fresh funding; Ant Group valued at more than $200 bi...
- The good, bad and ugly truth: When ads become memesAs brands go all out with their campaigns on all mediums possible, an overload of ads – good or bad -- often makes them a part of our daily...
- Airtel launches ad tech platform to tap $10 billion digital advertising market“Airtel Ads allows brands of all sizes to curate consent based and privacy safe campaigns to one of the biggest pool of quality customers i...
- Yesteryears’ stars return to silver screen as brand celebritiesWhile top Bollywood actors and cricket icons remain popular, the not-so-regular celebrities bring about a freshness, branding and advertisi...
- 15 new advertisers join Indian Premier League 2020 JamboreeAt least 15 advertisers, including Facebook, Cred, ITC Foods, HDFC Mutual Fund and RB have joined the IPL jamboree across TV and Disney+Hot...
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