How CRED’s ‘Don’t Drink and Swipe’ campaign is encouraging financially responsible behaviour

Come festive season, and the usage of credit cards go up as more and more people start making big-ticket purchases. And during these times, some of us tend to overspend. Note that you need to ensure timely repayment of your credit card dues in full to avoid being charged interest or penalties. Failure of this can majorly impact your credit score and hurt future loan and credit card eligibility.

It is for this reason that CRED, a high-trust platform for individuals, brands, and financial institutions, has kickstarted an interesting Out of Home and activation campaign. Conceptualised by the brand itself and executed by Max Publicity and Rapport Outdoor Advertising Private Limited, the brand is trying to remind people to rejoice responsibly this festive season, here’s how:

The campaign features a credit card colliding with a POS machine with the message: ‘Don’t Drink and Swipe’. The innovations showing a broken screen, visual innovations create a dramatic impact to convey the message of using the credit card responsibly. A part of CRED’s heer Days festival (which included exclusive rewards, jackpots, surprises topped with daily activities with #CREDSanta Deepika Padukone), this thought-provoking initiative is all live across many cities. It will be flashed on digital screens in high traffic locations, residential areas and establishments in Mumbai, Delhi NCR, Bengaluru, Hyderabad, Chennai, Kolkata and Pune till January 11.


Trupthi Shetty at CRED said, “We encourage financially responsible behaviour with rewards, CRED coins and exclusive offers. With the innovative ‘Don’t Drink and Swipe’ campaign, we are solidifying the message of using credit cards wisely while celebrating the festive season.”

CRED has been known to be a fully digital platform comprising highly trusted individuals, brands, and institutions. With its empathetic approach to making financial decisions visible and rewarding for its members, and facilitating access to exclusive rewards and experiences, it’s no surprise the brand has stepped up to ensure the financial wellbeing of its users. So, celebrate the festive season responsibly with CRED - spend wisely, and ‘Don’t Drink and Swipe’!