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India leads globally in AI-driven revenue growth expectations: BCG surveyIndian marketers anticipate significant AI-driven revenue growth. India leads globally in adopting agentic commerce, a new marketing approa...- Canon bets big on India’s creator boom with new video-focused EOS R6V cameraCanon India has launched the EOS R6V full-frame camera and RF 20-50mm F4L IS USM lens, marking a stronger push toward video-first content c...
- Who is Gurtej Sandhu, the IIT Delhi engineer who beat Thomas Edison in US patent count, sparks brain drain debate onlineGurtej Sandhu, an IIT Delhi alumnus, is now the seventh most prolific inventor in US history. He has amassed over 1,300 patents, surpassing...
- TSMC, Sony Semiconductor Solutions to establish image sensor joint venture in KumamotoTaiwan Semiconductor Manufacturing and Sony Semiconductor Solutions are joining forces. They will establish a joint venture in Kumamoto, Ja...
- AI is embedded in marketing but human creativity more valuable than ever: ReportDentsu Creative's 2025 Global CMO Report reveals that while AI is integral to marketing, human creativity and empathy are more critical tha...
- IIM Lucknow collaborates with Emeritus for cutting-edge chief marketing officer programmeEmeritus collaborates with esteemed institutions globally, offering customized and open programs. The company provides world-class executiv...
- IIM lucknow collaborates with emeritus for cutting-Edge chief marketing officer programmeThe key takeaways of the program include enhancing leadership capabilities for customer-centric marketing innovation, building data strateg...
- CXO vs. CMO: Navigating the Responsibilities of Customer Experience ManagementDelivering outstanding client experiences is essential to succeed in today's fiercely competitive business environment. Two crucial positio...
- Social Media and Influencer Marketing for CMOs: Maximizing Brand Reach and EngagementSocial media and influencer marketing have transformed the way brands connect with their audiences. Chief Marketing Officers (CMOs) play a ...
- Harnessing Analytics for Informed Decisions: A Guide for CMOsThe role of Chief Marketing Officers (CMOs) has evolved in the data-driven business landscape, where they can leverage analytics to make in...
- Innovative Customer Experience: How CMOs can elevate CX with Technology and InsightsCustomer experience (CX) has become a crucial factor for business success in today's rapidly evolving landscape. Chief Marketing Officers (...
- A four-pronged strategy to succeed in the role of the chief marketing officerThe average tenure for a chief marketing officer (CMO) at Fortune 500 firms has dropped from 54 to 51 months from 2021 to 2022. Although B2...
- Pharma CMOs may feel heat as USFDA approves fewer new drugs, GlobalData report saysInflation and declining FDA drug approvals will pose challenges for pharma contract manufacturers in 2023, stated GlobalData in its latest ...
- The art and science of a CMO role in 202390% of the CMOs are increasing communications about brand purpose and values. This seems critical given the constant barrage of content fro...
- Over 50% of marketers set to increase influencer marketing spends in 2021As pere a latest report from ClanConnect.ai, the Indian AI-driven influencer marketing platform, 78% of marketing leaders leveraged influen...
- One-third of Indian CMOs expect V-shaped recovery of their industries, says report"They proactively leveraged technology to reach out to consumers online, engaged them with digital marketing — to encourage purchases via s...
- Best superzoom cameras to buy under Rs 25,000If you are on a strict budget, then Nikon L340 is the camera to look at. It has a 20MP CCD sensor with a 28x optical zoom lens and optical ...
- Hansa Cequity raises Rs 30 cr from ASK PraviHansa Cequity has said it has raised Rs 30 crore from private equity firm ASK Pravi to fund its expansion plan.
- Of finance and marketingThe application of advanced analytics and plentiful data has allowed chief marketing officers (CMOs) to demonstrate the return on investmen...
- Israel's Tower eyes tech transfer deals with SemIndia, HSMCTower Semiconductor, the second largest fab company in Israel, has zoomed in on India to transfer technology in chip making and provide spe...
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