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CMO STRATEGY
Pepper gives CMOs a way to prove and improve their brand's standing in AI searchIn today’s fast-evolving landscape, chief marketing officers are navigating the complexities of AI search challenges while actively searchi...- BCG sees wider AI execution gap in India as marketers prepare for agentic AIIndian marketers embrace artificial intelligence with high ambition and investment. However, many companies mistake experimentation for tru...
- Why Some Companies Grow Rapidly While Others StallWhile every company aims for revenue growth, only a few achieve accelerated returns. To understand what makes the difference, Egon Zehnder ...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
- Yuan or Dollar? Indian businesses explore alternatives as import costs climbIndian businesses, particularly MSMEs, are hesitant to adopt yuan-denominated settlements despite a weakening rupee. They prioritise locali...
- India leads globally in AI-driven revenue growth expectations: BCG surveyIndian marketers anticipate significant AI-driven revenue growth. India leads globally in adopting agentic commerce, a new marketing approa...
- JioHotstar ropes in 50 brands for Dhurandhar The Revenge digital premiereJioHotstar is launching Dhurandhar The Revenge on June 4. Fifty brands, including eleven major sponsors, have partnered for the digital pre...
- Making every possible effort to fix environment, says Delhi CM Rekha Gupta on pollutionDelhi's air pollution is a constant battle, not just a seasonal issue. Chief Minister Rekha Gupta is driving year-round efforts to clean th...
- Fractional CMOs: The part-time pros helping startups build big brands without full-time hiresIndian startups are increasingly hiring fractional CMOs to navigate complex marketing landscapes without the commitment of a full-time exec...
- New skills that make today’s chief marketing officer armed and formidableJayita Roy, VP-HR, Adecco India, says in the ever-evolving landscape of marketing, the role of the CMO is undergoing a profound transformat...
- Chief marketing officer: Be the next to noneIn today's swiftly changing business landscape, the demand for highly skilled professionals in Chief Marketing Officer (CMO) roles has neve...
- CXO vs. CMO: Navigating the Responsibilities of Customer Experience ManagementDelivering outstanding client experiences is essential to succeed in today's fiercely competitive business environment. Two crucial positio...
- Shemaroo appoints Disney Star's Anuja Trivedi as Chief Marketing OfficerIn her new role, Anuja will lead the company's overall marketing strategy and will be responsible for driving business growth, leading stra...
- View: MBAs are so pre-Covid. An ‘invisible’ role is gaining prominence in organisationsThe earlier ‘invisible’ chief technology officer (CTO) has been quietly gaining more power with tech firms arming him with systems and soft...
- Jubilant FoodWorks appoints Kapil Grover as CMO for Domino's PizzaGrover brings with him a rich experience of 18 years and will be responsible for leading the marketing strategy for the brand.
- Snapdeal appoints Airtel CMO Govind Rajan as the new Chief Strategy OfficerHe also served as CEO - Airtel Money (Airtel M-commerce Services Limited) leading Airtel's foray in the exciting world of mobile money and ...
- Marco Paracciani appointed chief marketing officer at Apollo TyresMarco Paracciani has been appointed as the Chief Marketing Officer (CMO) at Apollo Tyres. Paracciani will spearhead the global marketing ef...
- Ajay Bajaj quits LGIt’s yet another season of manpower movement at consumer durable maker LG Electronics India. The head of its airconditioners business, Ajay...
- Ajay Bajaj quits LG to join VideoconIt’s yet another season of manpower movement at consumer durable maker LG Electronics India.
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