Marco Paracciani appointed chief marketing officer at Apollo Tyres

KOLKATA: Marco Paracciani has been appointed as the Chief Marketing Officer (CMO) at Apollo Tyres. Paracciani will spearhead the global marketing efforts of Apollo’s key product brands, in terms of product strategy, marketing communication and product mix management. He will be assisted by a team of product managers responsible for individual brands across all geographies.

Paracciani’s last assignment was with Electrolux, where he served as the SVP, product and brand marketing, Asia Pacific, and SVP, Global Product Line. Prior to this, he had spent a significant part of his career with Colgate-Palmolive in Europe, US, Latin America and Thailand. He has worked with various organisations across a multitude of geographies and cultures.

Paracciani will be based out of London and report to Neeraj Kanwar, VC & MD, Apollo Tyres. The team under the new CMO will be focusing on enhancing each product brand’s position across the globe, both with automobile manufacturers and in the replacement market.