Low-alcohol and non-alcoholic beers are gaining traction in the Indian market, driven by the wellness preferences of Gen Z and millennials....

Elevate your Diwali celebrations with our carefully curated assortment of sweet and savoury delicacies. From luscious chocolates and mouth-...

Beer ads are practically as characteristic of the Super Bowl as touchdowns. And they will be again this year, with one big change: They won...

This year, Super Bowl commercials are unusually star studded

Over 40 artists will feature in Lollapalooza India.

This year's World Cup is the first to be held in a Muslim country with strict controls on alcohol, presenting unique challenges for organis...

Barring XRP and Terra, all other eight tokens in the top 10 digital tokens were trading lower at 9.15 am IST. Avalanche dropped 9 per cent,...

This is part of the Belgian drink and brewing company's wider strategy to focus on non-alcoholic and premium beverages that now accounts fo...

In recent years, beer lists had grown to include more and more low-alcohol options.

According to market and consumer data provider Statista, the non-cola carbonated beverages market in India was three billion litres in 2016...

The Belgian drink and brewing company, which produces a fourth of the world’s beers, generated more than a third of its sales from premium ...

One reason for the appearance of 0% beer is millennials who are looking for a drink with low calories, carbs & sugar.

The new launch will be available across e-commerce, modern retail channels and leading departmental stores in Mumbai, New Delhi, Bangalore,...

United Breweries (UB), controlled by Heineken, is launching Heineken 0.0, a zero-alcohol version of the beer brand, while AB InBev will rol...

Groupe Pernod Ricard’s acquisition on Monday of Absolut vodka will help the French drinks giant turn around its fortunes in India’s rapidly...