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IPL 2026: Ambani-owned Mumbai Indians deepen brand play with 30+ partnerships, 20% growth in sponsorship poolMumbai Indians enters the 2026 IPL season with over 30 brand partnerships. Sponsorship revenue has grown 20 percent year-on-year. The franc...
India’s Rs 13,000 crore live events market fuelling experiential marketing push: BookMyShow–EY reportIndia live events: The report, titled Beyond Attention. Into Immersion, found that 78% of Indian consumers prefer spending on experiences o...
International Cricket Council signs AB InBev as global sponsorThe International Cricket Council (ICC) has partnered with AB InBev, the world's largest brewer, for a multi-year sponsorship deal starting...
Move over alcoholic beer! Gen Z ditch the signature drink for its non-alcoholic peer in growing trendLow-alcohol and non-alcoholic beers are gaining traction in the Indian market, driven by the wellness preferences of Gen Z and millennials....
Best Diwali gifts: Significant discount on a dazzling array of sweet and savoury treasuresElevate your Diwali celebrations with our carefully curated assortment of sweet and savoury delicacies. From luscious chocolates and mouth-...
Floodgates open for Beer Ads during Super BowlBeer ads are practically as characteristic of the Super Bowl as touchdowns. And they will be again this year, with one big change: They won...
From Ozzy Osbourne to Timothee Chalamet, Super Bowl ropes in A-list stars to bump up viewsThis year, Super Bowl commercials are unusually star studded
From Imagine Dragons to Jackson Wang, Lollapalooza India line-up promises to be a starry affair!Over 40 artists will feature in Lollapalooza India.
Qatar to allow beer sales at World Cup games 3 hours before kickoffThis year's World Cup is the first to be held in a Muslim country with strict controls on alcohol, presenting unique challenges for organis...
Top cryptocurrency prices today: Bitcoin, Ether extend cuts; Avalanche sheds 8%Barring XRP and Terra, all other eight tokens in the top 10 digital tokens were trading lower at 9.15 am IST. Avalanche dropped 9 per cent,...
Anheuser-Busch InBev to enter energy drink market in IndiaThis is part of the Belgian drink and brewing company's wider strategy to focus on non-alcoholic and premium beverages that now accounts fo...
Rise of big 'small' beer: How for some craft beer drinkers, less can be moreIn recent years, beer lists had grown to include more and more low-alcohol options.
How Covid-19 pandemic has given a fillip to non-alcoholic beveragesAccording to market and consumer data provider Statista, the non-cola carbonated beverages market in India was three billion litres in 2016...
Budweiser is now the largest brand in our Indian portfolio: Anheuser-Busch InBev Asia UnitThe Belgian drink and brewing company, which produces a fourth of the world’s beers, generated more than a third of its sales from premium ...
How beer has swung from super-strong to zilch - in alcohol contentOne reason for the appearance of 0% beer is millennials who are looking for a drink with low calories, carbs & sugar.
ABInBev launches first non-alcoholic beer Budweiser 0.0The new launch will be available across e-commerce, modern retail channels and leading departmental stores in Mumbai, New Delhi, Bangalore,...
More non-alcoholic beer coming your wayUnited Breweries (UB), controlled by Heineken, is launching Heineken 0.0, a zero-alcohol version of the beer brand, while AB InBev will rol...
- Pernod Ricard: Joining the great Indian white spirit war
Groupe Pernod Ricard’s acquisition on Monday of Absolut vodka will help the French drinks giant turn around its fortunes in India’s rapidly...