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BROADCAST AUDIENCE RESEARCH COUNCIL INDIA
D2C brands turn to WhatsApp to win new customersWhatsApp is increasingly becoming a customer acquisition channel for India’s D2C brands rather than just a platform for customer support an...- Sports remains biggest audience aggregator in an era of infinite content: JioStar's Ishan ChatterjeeLive sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...
- Will Zee Entertainment’s FIFA World Cup deal turn the needle for its 3.3 crore shareholders?Zee Entertainment Enterprises pulled off a surprise win by securing India's broadcast and digital rights for multiple FIFA events through 2...
- BBC to cut 550 jobs in cost-saving drive, including news division layoffsBritain's BBC is set to eliminate 550 jobs across its news and content departments. This move is part of a significant £500 million savings...
- ICC Women's T20 World Cup 2026 records biggest-ever opening weekendThe ICC Women's T20 World Cup 2026 has begun with record-breaking attendance and viewership. Over 44,000 fans attended matches in the openi...
- JioStar sees AI, commerce and interactivity shaping entertainment's futureJioStar CEO Kevin Vaz outlined the company's vision as a technology-driven entertainment firm, emphasizing AI, personalization, and interac...
- FIFA World Cup 2026 Live Streaming: How to watch every match online free from anywhereHow to watch every FIFA World Cup match online, free streaming options, TV channels, mobile apps, match schedules, and live coverage from a...
- Zee hits 48-week TV share high on Hindi, regional gainsZee Entertainment Enterprises' television network reached an 18.6% market share in urban India. This marks a 48-week high. Gains were seen ...
- IPL 2026 becomes most-watched season ever, reaching over 1.2 billion viewersThe 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...
- BBC Layoffs: Around 2,000 jobs at risk as broadcaster plans 10% cost cuts; Who may lose their jobs and whyBBC Layoff 2026: The BBC is preparing to cut approximately 2,000 jobs, equivalent to around 10% of its workforce costs, as part of a wider ...
- World Cup racism monitor urges FIFA to remove match official over hand gesture on TV broadcastA FIFA discrimination monitor has demanded the removal of a video review official. The official reportedly made a hand gesture resembling a...
- Dhurandhar roars into living rooms, pulls 5.3 crore viewers in one eveningDhurandhar has achieved a massive television premiere, reaching over 53 million viewers on Star Gold, Star Gold 2, and Colors Cineplex, sur...
- Which channel will show FIFA World Cup 2026 in India? Know Where to watch FIFA matches live free in IndiaKnow How to watch FIFA World Cup 2026 free in India: Fans in India can catch the FIFA World Cup 2026 on various platforms like ZEE channels...
- India has achieved self-sufficiency in food production: CTCRI directorIndia is now a global leader in agriculture, achieving food self-sufficiency. Foodgrain production has significantly increased, and agri ex...
- From TV to radio, Centre proposes common broadcasting regulationsNew draft rules propose a unified regulatory framework for television and radio broadcasting. Private radio stations will now be required t...
- FIFA World Cup marketing spends in India may halve as brands stay awayThe FIFA World Cup has begun in India with minimal marketing buzz. Brands are hesitant due to poor match timings and late broadcast deals. ...
- In 1955, TV engineer Eugene Polley tried to free viewers from getting up during commercials, and the remote control changed living roomsThe remote control, debuting in 1955, revolutionized the television landscape by placing the power of choice in viewers' hands. No longer t...
- Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
- ZEE5 unveils star-studded commentary panel for FIFA World Cup 2026ZEE5 will bring the FIFA World Cup 2026 to Indian fans in Hindi, English, Bangla, and Malayalam. Football legends like Gurpreet Singh Sandh...
- News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
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