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BRAND STORYTELLING
Digital content is driving demand for physical toys in India, says MattelThe surge of digital content in India is encouraging children to purchase more toys, significantly boosting demand. With its vibrant youth ...- Brands divided on influencers: HUL, Myntra scale creator push; Amul stays old schoolIndian consumer brands exhibit contrasting views on the efficacy of influencer marketing for engaging customers. Companies such as Hindusta...
- The rains are winning: India's monsoon travel boom sends hotel bookings up 10-foldThe monsoon season is attracting many travelers to various Indian destinations. Popular spots like Goa and Kerala are seeing increased tour...
- Avatar Aang: The Last Airbender OTT release in India: When and where to watch the long-awaited animated movie onlineThe Avatar Aang animated film is all set to premiere globally on OTT this month. This new release date is much earlier than the original Oc...
- The new rules of brand authority: Why credibility matters more than everBuilding a recognised brand takes more than reach. As organisations compete for the attention of business leaders, trusted platforms and me...
- New Anime OTT releases this week (July 6–July 12): Thunder 3, Tomb Raider King and more to watch on Netflix, Prime Video and CrunchyrollSeveral new anime series and specials are now available for streaming. From Thunder 3 to Sparks of Tomorrow and Tomb Raider King to One Pie...
- Speaking clearly through the dinOrganisations now need trusted communicators to navigate information speed and complexity. Internal and external communication lines are bl...
- Quote of the Day by Christopher Nolan: “The real truth of that is that much as you want to believe that it's you being on top of everything, you're actually… – Inspiring lessons on gratitude, collaboration and why teamwork makes the dream workQuote of the Day by Christopher Nolan: Christopher Nolan’s quote, “The real truth of that is that much as you want to believe that it's you...
- Star Plus bets big on premium non-fiction as broadcasters chase new audiences, advertiser interestStar Plus is strategically re-entering premium non-fiction programming after a long hiatus. The channel has launched India Ke Top 1%, an ad...
- How brands reach business leaders: The power of credibility, context, and visibilityBusiness leaders discover brands through trusted environments, meaningful industry conversations, and credible platforms, not just advertis...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Legacy studios bet on mobile-first entertainment for next growth phaseIndia's established media giants like Yash Raj Films, Zee Entertainment, and Saregama are strategically investing in digital-first platform...
- Vikas Khanna invests in New York's Kolkata Chai CoMichelin-starred chef Vikas Khanna's Bungalow Hospitality Investments has partnered with New York's Kolkata Chai, a brand dedicated to auth...
- AI hasn't changed marketing's role, only how it delivers: Publicis Sapient CMOArtificial intelligence is revolutionizing marketing, but core responsibilities like driving growth and building customer relationships rem...
- Lock Upp Season 2 OTT release details: Streaming date and time, confirmed contestant list, prize money of Riteish Deshmukh and Farah Khan's reality showLock Upp Season 2 features a fresh set of 15 celebrity contestants locked in a jail environment. Filmmaker Farah Khan and actor Riteish Des...
- Reshaping India’s laddoo scene with craft and care: Meet The LaddoowalaThe Laddoo Wala redefines Indian gifting by blending heritage with modern sensibilities. Founded on a passion for India's sweet legacy, the...
- Amitabh Bachchan’s co-star left Bollywood after just seven years. Today, she earns more than Rs 120 crore per yearPerizaad Zorabian, known for her roles in 'Jogger's Park' and 'Bollywood Calling', transitioned from acting to lead her family's poultry bu...
- Global, then local: How Vahdam India is aiming to scale revenues of Rs 500 cr by next yearFor Vahdam India, going global first was a deliberate move to capture a larger chunk of the pie by catering to a more evolved market, says ...
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
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