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BRAND MALLYA
Will Vijay Mallya ditch Kingfisher Airlines to save United Spirits?Vijay Mallya is desperately trying to save his empire. But he has to choose between a shaky airline and a healthier spirits business.30 Sep, 2012, 09.53 PM IST- Chris Gayle signs an endorsement deal for Vijay Mallya's latest brand, Cariba RumSwashbuckling cricketer Chris Gayle has extended ties with Vijay Mallya's United Spirits as the latter tries to spin a Caribbean rum story ...24 May, 2012, 09.03 AM IST
- Kishore Chhabria's whiskey brand Officers Choice now No. 1Allied Blenders & Distillers (ABD), the fledgling spirits company owned by Chhabria, is now changing strategy as it tries to reduce depende...05 May, 2012, 05.55 AM IST
- Sidhartha Mallya may become face for luxury brands like Swatch, Hugo Boss, Ralph LaurenSidhartha Mallya, son of industrialist Vijay Mallya, plans to make his debut in the endorsement space as the face of some high-end fashion ...13 Apr, 2012, 07.12 AM IST
- Can brand Mallya make Kingfisher Airlines fly?Every iconic brand has a story that is conveyed through multiple channels. The most enduring of which deals with the experience of the foun...26 Feb, 2012, 10.08 PM IST
- Why Vijay Mallya is not Richard Branson & vice versaRichard Branson challenges market leaders, Vijay Mallya likes to be market leader. Branson talks social causes, Mallya doesn't. Branson doe...16 Nov, 2011, 04.37 PM IST
- Battle of the liquor barons: Vijay Mallya to stake a claim for the sole jewel in Kishore Rajaram Chhabria's crownUnited Spirits has filed a petition in the Calcutta High Court seeking to restrain KRC's flagship from raising fresh funds.26 Sep, 2011, 12.23 PM IST
- UB, Heineken patch up over beerUB to Sell Heineken Beer in India, Dutch Co to mkt Kingfisher abroad.08 Dec, 2009, 12.18 AM IST
- Now, Mallya's Royal Challenge slips behind Blender's PrideFigures for FY08 suggests that Blender's Pride closed the year with 1.10 million cases in volume depletion just ahead of Royal Challenge's ...15 May, 2008, 10.18 AM IST
- Vijay Mallya plans to prefix King or Kingfisher to DeccanVijay Mallya plans to prefix the word King or Kingfisher to the airline. This is likely along with his IPL cricket team. Luxury flying mach...20 Mar, 2008, 01.10 PM IST
- Deepak Roy picks up 5% in BDADeepak Roy, one-time blue-eyed boy of spirit baron Vijay Mallya, has picked up a 5% stake in Mallya’s arch-rival Kishore Chhabria-led compa...25 Oct, 2007, 12.24 AM IST
- After Kingfisher beer, airline Mallya bets big on sportsIf Richard Branson converted hedonistic lifestyle into brand statement, Mallya isn’t far behind. UB is making its presence in various sport...20 Oct, 2007, 12.09 AM IST
- UB plans to say cheers with W&M this Diwali!Vijay Mallya's United Breweries plans to launch by Diwali a slew of new products, including brands from the newly-acquired Whyte & Mackay.21 Aug, 2007, 04.00 PM IST
- UB may have to pay £700m for W&MIndia’s liquor baron Vijay Mallya’s bid to snag Scottish liquor firm Whyte & Mackay has run into unexpected hurdles.12 May, 2007, 03.45 AM IST
- UB, SABMiller fight for beer breadthA war is slowly brewing for the control of the beer industry in India. The battle is between world’s No 2 brewer SABMiller and India’s No 1...08 Aug, 2006, 12.00 AM IST
- Mallya in talks with Russian vodka tycoonUB chairman Vijay Mallya is set to tango with Russian banking and vodka tycoon Roustam Tariko. The two are poised for a strategic alliance ...10 Jul, 2006, 02.15 AM IST
- Mallya's brand pushFor his newest baby, Kingfisher Airlines, the fifty-year old businessman is the prime brand ambassador - and thousands of Kingfisher freque...10 Jul, 2006, 12.08 AM IST
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