The findings suggest IPL viewing is increasingly resembling a daily habit rather than event-based consumption. The shift extends beyond liv...

IPL franchise values are soaring, projected to hit $15 billion by 2032. This growth rivals top European football clubs. Record media rights...

Major global and Indian gaming companies are competing for the International Cricket Council's official gaming rights. This competition hig...

IPL 2026: Chennai Super Kings has endured a poor start to IPL 2026, winning just two of its first six matches. Amid the franchise's poor pe...

Cricket star MS Dhoni has invested in Kuku, a mobile storytelling platform. He is also the brand ambassador for Kuku TV, a micro-drama app....

Iconic cricket star MS Dhoni is making waves off the field by investing in Kuku, a dynamic platform redefining storytelling for mobile user...

Indian cricket legend Mahendra Singh Dhoni has been appointed as the brand ambassador for French carmaker Citroen in India, as per sources....

Mahendra Singh Dhoni may have announced his retirement from international cricket, but brand Dhoni is far from retired, feel sports and mar...

Dhoni’s image of a quintessential small town boy from Ranchi, who became the most successful captain of the Indian cricket team and guided ...

His reported endorsement fees is between Rs 10 crore and Rs 12 crore per brand, higher than that commanded by India test captain Virat Kohl...

Santosh Desai, CEO of Future Brands, termed the Indian captain’s decision as the “evening of his career and his brand endorsements”, but ce...

"Every step somebody takes will change the way the brand is consumed. In his case whether it will take a turn for good or worse it remains ...

Dhoni has entered the super-rich league of athletes thanks to his huge appeal to brands. But he sorely needs a makeover to keep alive the i...

MS Dhoni is stepping up to a new level in endorsement market, where he will look at revenue sharing or be a partner in brands he promotes.

Advertisers and media managers feel that ‘Brand Dhoni’ may be affected as he skipped the Padma awards function, the most prestigious nation...

With Dhoni taking over the mantle from Dravid as Indian's ODI captain, ‘Brand Dhoni’, say advertisers, will clearly leverage from the capta...

Mahendra Singh Dhoni might have slipped in the ICC ranking, but brand Dhoni is still shining bright.