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Mother Sparsh sees up to 40% growth as baby-care boom defies consumer slowdownMother Sparsh anticipates a robust 30-40% revenue surge this year, defying broader consumption slowdowns. Indian parents are prioritizing t...- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Sweltering heat sets summer-goods sales on fire; consumer brands hitch qcomm ride to big businessIndia's scorching summer has fueled a surge in consumer goods sales, with quick-commerce platforms becoming the star performers. Ice creams...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- National flex workspace brands command 19% premium over local operators: ReportBig names in flexible workspaces are charging over 19% more than smaller, independent operators, a trend expected to grow. Corporates are i...
- FSSAI crackdown on energy drink brands; issues notices to 6 firms including Red Bull, PepsicoFood Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misb...
- Volvo Eicher Commercial Vehicles sales up 29.3% at 9,519 units in JuneVE Commercial Vehicles, a joint venture between Volvo Group and Eicher Motors, reported a significant 29.3% surge in total sales for June 2...
- Smartwatch-maker Fire-Boltt to enter smartphone market with budget 4G, 5G phonesIndian smartwatch maker FireBoltt is set to launch its Boltt brand of 4G and 5G smartphones in August, targeting consumers priced out by re...
- Skoda Auto India reports record half-yearly sales of 38,894 units in H1 2026Skoda Auto India has achieved its best-ever half-yearly sales performance, reporting a 7.5% year-on-year growth to 38,894 units in the firs...
- Beyond Sectors: Independent categories recognising India's cross-border leadersThe Independent Categories at the Payoneer India Cross-Border Excellence Awards 2026 recognise businesses creating global impact beyond ind...
- Bombay High Court grants relief to Vadilal Mumbai branch in dispute over brand rightsThe Bombay High Court has granted interim protection to the Mumbai branch of Vadilal ice cream, recognizing its long-standing rights to the...
- Delhivery CEO Sahil Barua says ecommerce driving company’s improved performanceDelhivery's growth is surging, fueled by booming e-commerce, especially from D2C brands and specialized online retailers. Founder Sahil Bar...
- Godrej Consumer expands pet care brand across south India, targets Rs 500 crore biz in three yearsGodrej Consumer Products is aggressively expanding its pet food brand, Ninja, aiming for a Rs 500 crore valuation within three years. After...
- 5 ways to put your brand at the centre of industry conversationsThe most valuable partnerships don't just amplify brands, they shape industries. With 65+ years of editorial authority and India's #1 busin...
- Sarovar Hotels plans to double branded residences portfolioSarovar Hotels is poised to expand its footprint in the branded residences sector, intending to double its portfolio within a year. With 80...
- Smartphone brands brace for 9-10% festive sales drop as higher prices dampen demandSmartphone sales are projected to dip by 9-10% this festive season as rising handset prices dampen consumer demand. Brands are strategizing...
- Chips or chocolates, India's brands want you to pay more for a fitter youFrom millet chips and protein-rich chocolates to science-backed skincare, FMCG companies are increasingly premiumising everyday products to...
- I can hurt, but I can't win: The reality of India's D2C insurgentsIndia's new-age consumer brands are rapidly disrupting markets, with revenues soaring. However, a significant challenge persists: while cre...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- Beyond brand visibility: Why media partnerships matter for business growth and thought leadershipAs digital advertising becomes more crowded, brands are reconsidering their strategies to reach business audiences and decision-makers. Med...
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