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BOLLYWOOD MARKETING STRATEGIES
‘Markets will remain noisy. That’s how you make money’: Axis MF’s CEO & MD B. Gopkumar on SIPs, volatility and investingAxis Asset Management Company has navigated turbulent weather in the past few years, coming under regulatory scrutiny over a controversy in...- Dhurandhar and then what? Bollywood's box office blues return after one big hitHindi cinema is experiencing a box-office slump after a recent success. Several films with known casts have failed to attract audiences. In...
- Parle Melody: The ₹1 soft power twist Modi served to Meloni and the worldPrime Minister Modi's gift of a Parle Melody toffee to Italy's Giorgia Meloni symbolised India's evolving soft power. Beyond traditional ex...
- Watch: When Aamir Khan promoted debut film ‘Qayamat Se Qayamat Tak’ by pasting posters on auto-rickshaws, one driver even rejected himBollywood's Mr. Perfectionist, Aamir Khan, once personally distributed posters for his debut film 'Qayamat Se Qayamat Tak' to rickshaw driv...
- PVR Inox shares slide 6% in two days despite strong Q4 earnings. Do Motilal Oswal, Nuvama see any upside?PVR INOX shares dipped despite a return to profitability in the March quarter, reporting a net profit of Rs 187 crore. Strong performance f...
- ‘Most Indians retire asset-rich but income poor’: Edelweiss MF’s Radhika Gupta on retirement planning, SIP resilience, lifecycle funds, and simple investingOne of the industry’s most recognisable voices on investing, Radhika Gupta, MD and CEO, Edelweiss Mutual Fund, has helped shape both her fu...
- When survival is at stake, Bollywood production houses turn to distributionBollywood production houses are increasingly entering the film distribution space over the past two years as a structural shift driven by r...
- Karan Johar says 'Bollywood should stop doing PR': Director explains how it is harming the industry. 'Everything is available at a price'Filmmaker Karan Johar has criticised Bollywood’s growing dependence on paid publicity, saying the industry is in “overdrive” when it comes ...
- Warner Chappell Music launches direct publishing operations in India; Jay Mehta to lead unified WMG strategyWarner Chappell Music has launched direct operations in India, shifting from sub-publishing to a full-scale local presence. This move aims ...
- India, Korea can give new direction to multilateralism amid mounting challenges: South Korean Prez LeeSouth Korean President Lee Jae Myung envisions a strengthened special strategic partnership with India, focusing on trade, technology, crit...
- Aristo Pharma buys office space for Rs 111 crore in Mumbai’s Andheri WestAristo Pharmaceuticals has bought office space in Mumbai's Andheri West. The deal is valued at over Rs 111.26 crore. This acquisition cover...
- YRF Entertainment appoints top streaming strategist Saugata Mukherjee as head of contentYRF Entertainment has announced the appointment of Saugata Mukherjee as its new Head of Content, signaling a bold new chapter for the compa...
- Dhurandhar 2 rewrites the overseas rulebook for Bollywood with a $25 million milestoneDhurandhar 2: The Revenge has set new overseas records, becoming the first Indian film to cross $25 million in North America and €1 million...
- Saiyaara's box office success: How minimal promotion revolutionized Bollywood marketing strategiesSaiyaara's unexpected box-office success, earning ₹274 crore in 14 days with minimal promotion, has revitalized Bollywood amidst recent fai...
- Aamir Khan’s ‘Laal Singh Chaddha’ trailer to be launched along with IPL finale on May 29The film also stars Kareena Kapoor and Naga Chaitanya.
- Maldives to launch direct flight to Mumbai from November 15Maldives, which is looking at India as one of its key markets to enhance tourism, is planning to launch a direct flight to Mumbai starting ...
- Bollywood laps up regional marketing strategyMainstream Indian film industry is making some serious efforts at segmentation based on a regional marketing strategy.
- Bollywood films bullish on merchandising, licensing dealsHarry Baweja's sci-fi Love Story 2050 has got Lux, Xbox 360 and Tata Indicom for branding and marketing tie-ups. Kids movies failing
- Bollywood videos to woo netizensNew York-based multimedia company Saavn announced that it has entered into an "innovative" deal with Joost, which provide broadcast quality...
- Samsung unveils world's slimmest mobile phonesKorean electronics and telecom major Samsung has unveiled its new line of slim mobile phones with the launch of "The Ultra Edition Series" ...
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