Bigg Boss Hindi returns for its 19th season on JioHotstar and Colors from August 24, with Salman Khan as host. The show has onboarded nine ...

Bigg Boss Malayalam Season 7 had a strong start on JioHotstar. The opening weekend saw a big jump in watch time. Viewers enjoyed new intera...

Flagship reality shows like Bigg Boss, KBC, and Indian Idol play a crucial role for broadcasters due to massive viewership and revenue pote...

Bigg Boss and Kaun Banega Crorepati are set to see increased viewership and advertising revenue during the festive season due to the absenc...

Bigg Boss: A recent study by Unomer Technologies highlighted the significant impact of advertising on Bigg Boss Tamil and Malayalam for Ind...

The TV and digital sponsors signed up by the company include Hyundai, Dabur Bae Fresh, Tresemme, Appy Fizz, InMobi-owned Glance, Ching's Sc...

An executive said viewers from tier-2 towns outnumbered those from tier-1 towns. Connected TV (CTV) accounted for 25–30% of the audience, h...

The media network is pitching Bigg Boss as the second most popular media property after the Indian Premier League. "Bigg Boss is the IPL of...

According to Viacom18, the entertainment IP has earned itself a prime position among advertisers owing to its reach and unique engagement o...

MPL has replaced Chinese smartphone maker Vivo, which ended its two-year deal with ‘Bigg Boss’ amid anti-China sentiments post the skirmish...

Vivo had signed a five-year deal in 2017 with Star India, valued at around Rs 300 crore, for the PKL title sponsorship. While the 2020 edit...

Viacom 18 is all set to go live with its second general entertainment channel (GEC), Rishtey, in January 2014.

Even as Amitabh Bachchan began his sixth journey on Kaun Banega Crorepati last weekend, Salman Khan will begin his fourth innings at Bigg B...

For now, these rates are still lower than what KBC has notched at Rs 3.75 lakh per ten seconds for this season.

The truth isn't quite triumphing - not at least in the way some advertisers on Aamir Khan's hyped debut reality show Satyamev Jayate though...

For Bollywood superstars, the real show is now happening on TV. At a time when top actors such as Akshay Kumar, Salman Khan and Amitabh Bac...

She might not have created much of a flutter on 70 mm, but Shilpa Shetty sure is a hot property on the small screen. New brand endorsers | ...