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Salman Khan hosted-Bigg Boss Season 19 creates record, becomes biggest season across JioHotstar and ColorsBigg Boss Season 19 shattered viewership records, achieving a 30% higher digital reach and 65% growth in watch-time on JioHotstar. The seas...- Bigg Boss 19 logs highest opening day video views on streaming, says JioStarJioStar's Bigg Boss Season 19, hosted by Salman Khan, has premiered on JioHotstar. The show achieved record-breaking opening day viewership...
- Broadcasters lining up big shows to reel in advertisersBroadcasters are strategically launching marquee properties like 'Kaun Banega Crorepati' and 'Bigg Boss' to capitalize on the pre-festive a...
- Nine sponsors sign up for Bigg Boss Hindi Season 19Bigg Boss Hindi returns for its 19th season on JioHotstar and Colors from August 24, with Salman Khan as host. The show has onboarded nine ...
- Bigg Boss Malayalam Season 7 registers 12.6 crore minutes of cumulative watch time in opening weekendBigg Boss Malayalam Season 7 had a strong start on JioHotstar. The opening weekend saw a big jump in watch time. Viewers enjoyed new intera...
- Reality shows like Bigg Boss, KBC, & Indian Idol become key for broadcasters, driving massive viewership, ad revenueFlagship reality shows like Bigg Boss, KBC, and Indian Idol play a crucial role for broadcasters due to massive viewership and revenue pote...
- Big TV shows look to rake in the moolah in festive seasonBigg Boss and Kaun Banega Crorepati are set to see increased viewership and advertising revenue during the festive season due to the absenc...
- Bigg Boss emerges as 'big entertainer' for brands in Southern IndiaBigg Boss: A recent study by Unomer Technologies highlighted the significant impact of advertising on Bigg Boss Tamil and Malayalam for Ind...
- Viacom18 sells 65% of ad inventory for Bigg Boss 17The TV and digital sponsors signed up by the company include Hyundai, Dabur Bae Fresh, Tresemme, Appy Fizz, InMobi-owned Glance, Ching's Sc...
- JioCinema garners over 100 million viewers from Bigg Boss OTTAn executive said viewers from tier-2 towns outnumbered those from tier-1 towns. Connected TV (CTV) accounted for 25–30% of the audience, h...
- Viacom18 eyes 400 million viewers for Bigg Boss 17 on TV, digital platformsThe media network is pitching Bigg Boss as the second most popular media property after the Indian Premier League. "Bigg Boss is the IPL of...
- Bigg Boss OTT garners 400 million video viewsAccording to Viacom18, the entertainment IP has earned itself a prime position among advertisers owing to its reach and unique engagement o...
- Viacom18 signs MPL as title sponsor for ‘Bigg Boss 14’ post Vivo’s exitMPL has replaced Chinese smartphone maker Vivo, which ended its two-year deal with ‘Bigg Boss’ amid anti-China sentiments post the skirmish...
- After parting ways with BCCI for IPL 2020, Chinese firm Vivo quits PKL & Bigg Boss, tooVivo had signed a five-year deal in 2017 with Star India, valued at around Rs 300 crore, for the PKL title sponsorship. While the 2020 edit...
- Viacom 18 to launch second entertainment channel Rishtey in JanuaryViacom 18 is all set to go live with its second general entertainment channel (GEC), Rishtey, in January 2014.
- Salman Khan gets ready for fourth innings at Bigg BossEven as Amitabh Bachchan began his sixth journey on Kaun Banega Crorepati last weekend, Salman Khan will begin his fourth innings at Bigg B...
- Advertising rates for 'Big Boss' soar 20% as Salman Khan invites families to watchFor now, these rates are still lower than what KBC has notched at Rs 3.75 lakh per ten seconds for this season.
- TRPs fall for Satyamev Jayate, advertisers raise noiseThe truth isn't quite triumphing - not at least in the way some advertisers on Aamir Khan's hyped debut reality show Satyamev Jayate though...
- Bollywood superstars rake it in on reality TVFor Bollywood superstars, the real show is now happening on TV. At a time when top actors such as Akshay Kumar, Salman Khan and Amitabh Bac...
- Advertisers not ready to miss out Bigg Boss Season 2She might not have created much of a flutter on 70 mm, but Shilpa Shetty sure is a hot property on the small screen. New brand endorsers | ...
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