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BETTY BOOZE BRAND IMPACT
Psychology says people who are extremely brand conscious aren't always trying to impress others, it may reflect identity and emotional needs. What this behaviour really reveals?Psychology says people who are extremely brand conscious aren't always motivated by status or showing off. Psychology explains that buying ...- Red Bull, Sting, etc. not recognised as 'energy drinks', says food regulator FSSAI as it issues notices over misleading claimsIndia's food regulator, FSSAI, has issued notices to several beverage brands for misbranding and misleading claims about their "energy drin...
- Capgemini shuts Bengaluru creche after viral abuse videos; to reassess all facilities across IndiaCapgemini has temporarily shut its Bengaluru daycare after disturbing videos surfaced, showing alleged abuse of toddlers. The IT giant is r...
- LME approves Adani's major copper smelter in India as listed brandThe London Metal Exchange has approved Adani Copper for delivery against its contracts, enabling warrant issuance from July 10. Produced by...
- Titan expects gold prices to stay elevated, volatile amid global tensionsTitan anticipates elevated and volatile gold prices due to global geopolitical tensions, impacting short-term jewellery demand. However, th...
- Maharashtra to ban sale of 'Sting' energy drink within 500 metres of schools: Minister ZirwalMaharashtra has banned the sale of 'Sting' energy drink and similar intoxicating substances within 500 meters of schools. This decision fol...
- HDFC Bank SmartBuy updates reward rules: Here's how new Brand Voucher reward cap impacts credit card holders
- Mystery surrounding the Silverpit crater solved: 160-meter asteroid hit the North Sea 45 million years ago and triggered 330-foot tsunami waves, say scientistsA 20-year-old mystery of the North Sea's Silverpit Crater has been solved. Researchers confirmed an asteroid or comet struck the region 43-...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Cracks in cola kingdom: India's duopoly faces biggest test in decadesIndia's cola market is undergoing a significant transformation, moving beyond the traditional Coca-Cola vs. PepsiCo rivalry. Reliance's Cam...
- Quote of the Day by Michael Dell: “As you grow older, you realize it becomes less important to have more things. The real joy comes from...” — Why do the happiest and most successful people eventually discover that creating lasting value brings greater fulfillment than owning more possessions?Quote of the Day by Michael Dell arrives with a lesson that feels more relevant than ever in an age overflowing with ideas but short on exe...
- Beyond Sectors: Independent categories recognising India's cross-border leadersThe Independent Categories at the Payoneer India Cross-Border Excellence Awards 2026 recognise businesses creating global impact beyond ind...
- Bombay High Court grants relief to Vadilal Mumbai branch in dispute over brand rightsThe Bombay High Court has granted interim protection to the Mumbai branch of Vadilal ice cream, recognizing its long-standing rights to the...
- Scientists found that childbirth can be harder than humans thought, as many primates have babies much bigger than birth canal; some species even dislocate pelvic bones to get through itA recent study challenges the long-held belief that humans uniquely face difficult childbirth. Researchers found that many primate species,...
- PRISM files IPO papers for Rs 6650 crore fresh issue, reports Rs 748 crore profit in 9MFY26Oyo's parent company, PRISM, has filed its IPO papers with SEBI, planning a Rs 6,650 crore fresh issue to repay borrowings. The hospitality...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Smartphone brands brace for 9-10% festive sales drop as higher prices dampen demandSmartphone sales are projected to dip by 9-10% this festive season as rising handset prices dampen consumer demand. Brands are strategizing...
- India's upstart consumer brands are growing three times faster than the marketNew-age Indian brands are rapidly outperforming established FMCG companies, growing over three times faster and reshaping various consumer ...
- From coffee to booze: Rafael Oliveira, the new boss of HeinekenHeineken has appointed Rafael Oliveira as its new CEO, marking the first external hire for the top role. Oliveira, previously CEO of JDE Pe...
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