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BEHAVIOURAL FINANCE AND MARKET PSYCHOLOGY
Can you really stay friends with your ex-girlfriends or ex-boyfriends? Psychologists explain when it works and when it holds you back- Psychology says people who wear lots of rings aren't necessarily trying to stand out, they may be expressing identity and personal meaning
- Psychology says people who feel left out in big friends groups aren't socially unwanted: What this feeling really means?
- Psychology says people who carefully open a gift and keep the wrapper for future use aren't always just trying to save money: What this habit may reveal?Psychology says people who carefully open a gift and keep the wrapper for future use aren't simply trying to save paper. Psychology links t...06 Jul, 2026, 03.51 AM IST
- Psychology says people who don't like eating leftover food aren't fussy, they may simply perceive freshness differentlyPsychology suggests that people who don't like eating leftover food aren't necessarily spoiled or overly selective. For some people, yester...05 Jul, 2026, 03.22 PM IST
- Psychology says people who can eat alone in a restaurant or go to movies alone aren't necessarily lonely, they may be projecting confidence which others lackA common misconception is that people who enjoy eating at restaurants or watching movies alone must be lonely or socially isolated. Psychol...04 Jul, 2026, 10.15 PM IST
- Psychology says people who insist on homemade desserts every Fourth of July are not just serving sweets, they are serving emotional traditions with sugarPsychology says making homemade desserts every Fourth of July may be driven by nostalgia, family rituals, emotional bonding, and the psycho...04 Jul, 2026, 07.26 PM IST
- Psychology says people who save their best move for the last aren't always being dramatic, they may be using strategy to build lasting impressionsPsychology says saving the best move for last may be influenced by the recency effect, goal-gradient hypothesis, delayed gratification, str...04 Jul, 2026, 06.19 PM IST
- Psychology says humans are more willing to defend their group than attack others—research explains whyHumans are wired to defend their group, not initiate conflict, a study reveals. This 'coalitional psychology' means we're more motivated to...03 Jul, 2026, 03.04 PM IST
- ‘Book of the year for me’: Zerodha's Nikhil Kamath shares 5 books that shaped his mindset about finance, life and human behaviourNikhil Kamath, co-founder of Zerodha, shared five influential books that shaped his perspective. His recommendations, spanning finance, psy...03 Jul, 2026, 07.25 AM IST
- Psychology says people who have turned to solar energy-powered products aren't driven only by saving money: What psychology explains about this behaviourPsychology says people who have turned to solar energy-powered products aren't making decisions based only on lower electricity bills. Psyc...02 Jul, 2026, 11.52 PM IST
- Psychology says people who raise several children aren't making identical life choices: What the behavior reveals?Psychology says people who raise several children aren't always motivated by the same reasons. Psychology explains that family size is infl...02 Jul, 2026, 11.48 PM IST
- Psychology says people who raise a dog along with their new-born child aren't as stressed as many people assume: What research revealsPsychology says people who raise a dog along with their new-born child aren't always taking on an extra burden. Research suggests that livi...02 Jul, 2026, 01.29 AM IST
- Why do people smoke? The psychology, science and social reasons say those who smoke despite knowing the health risks aren't just chasing nicotine, they may be seeking...Why do people smoke despite knowing the health risks? Explore the science, psychology and social factors behind smoking addiction, and nico...29 Jun, 2026, 07.41 PM IST
- Psychologists say saying 'hello' to your driver is not just good manners, it may satisfy a basic human need we often overlookA study by the University of Sussex, conducted with Transport for London (TfL) and Neighbourly Lab, found that a simple "hello" or "thank y...26 Jun, 2026, 10.22 PM IST
- Psychology says people who work from coffee shops aren't trying to escape work: The real reason behind this habitPsychology says people who work from coffee shops aren't simply looking for a change of place. Many people choose cafés because the environ...25 Jun, 2026, 02.00 AM IST
- Psychology says people who gossip about friends, family and office aren't always trying to harm others: What the behaviour means?Psychology says people who gossip about friends, family and office aren't always motivated by bad intentions. Psychology explains that goss...24 Jun, 2026, 02.57 AM IST
- Psychology says people who call the guy for even a small thing to be done at home aren't lazy: What this behaviour may really mean?Psychology says people who call the guy for even a small thing to be done at home aren't always avoiding work. Psychology explains that thi...24 Jun, 2026, 02.56 AM IST
- Psychology says people who repeat a few phrases again and again while speaking: What repeated phrases reveal about communication and human behaviourPsychology says people who repeat a few phrases again and again while speaking because repeated words and expressions can reflect thinking ...23 Jun, 2026, 02.31 AM IST
- Psychology says people who are very choosy about what they eat: What this eating behaviour may reveal about personality and daily habits?Psychology says people who are very choosy about what they eat may have eating habits shaped by personality, past experiences, routine, hea...23 Jun, 2026, 02.28 AM IST
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