A young man in Bengaluru has vowed to stop celebrating his birthday after a recent celebration resulted in a staggering ₹65,208 bill. The e...

Supply chain disruptions caused by the US-Israel-Iran conflict have a second-order impact on several industries. The liquor sector is no ex...

The Boston Marathon brings more than elite runners to the city, it creates a festive atmosphere filled with food, drinks, and community spi...

Young Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...

The drinking habits of India's youth are undergoing a significant evolution, favoring sophistication over excess. These trendsetters are em...

The fresh citrus notes of this beer cocktail hit right.

These drinks now have more takers as people want to try new things, say industry experts.

Cocktails and spirits make business sense more than anything.

Popularity of beer cocktails has the city's bar chefs pushing their creative envelopes.

Bar menus in Bengaluru too are keeping up with this increasing health consciousness by introducing organic cocktails aka size-zero cocktail...

Entrepreneurs and young professionals are adding light alcoholic beverages to a lunch outing.

While the top brewers — Heineken-controlled United Breweries and Carlsberg — introduced half a dozen new brands.

Smoothie, toddy or beery cocktail - there's no problem of plenty at all!

Stir them up to impress your friends at that post-Diwali brunch.

Brew went into oblivion ever since vodka made its appearance but it is back now.

Marketing teams of world-famous brands will swear that Bangalore has the most receptive crowd of ‘spiritual’ converts. When Moet-Hennessy d...

The city’s speciality is Berliner Weiße mit Schuß, a cocktail of beer and syrup which is red (raspberry) or green (woodruff).