- Brands like Airtel, DoCoMo, Vodafone, Pepsi etc use 'friendship' for youth connect
Airtel ad has had 1.8 million views on YouTube, shared over 62,000 times on Facebook and mentioned in 10 lakh plus Tweets
- Spikes Asia 2011: Asia's answer to Cannes Lions advertising festival
Spikes Asia, the annual awards and festival for creative excellence in advertising and communications in the Asia-Pacific region, would be ...
- Aman ki asha wins two golds at Spikes
India rocked the metal scorecard at Spikes Asia Singapore with 54 metals – 13 gold, 17 silvers and 24 bronze.
- Mood upbeat as Spikes Asia kicks off in Singapore
The Spikes Asia awards will be given away on September 21 across categories such as Media, Radio, Digital, Print, Outdoor, Direct and Sales...
- Cannes: India opens account with silver & bronze
The overcast conditions at Cannes in the weekend gave way to sunny weather on Monday. Perhaps, it’s a sign of better things in the offing f...
'Let's die famous, yaar'Sagar Mahabaleshwarkar, National Creative Director at premier ad agency Bates 141 tells ET how he got there.
Biggest advertisement carnival kicks off in GoaLike any festival, day one is beginning with a jog, before starting the sprint, which is the Media Abby and Creative Abby awards.
- It was all zoozoos for Ogilvy at Effie night
Vodafone and its agency Ogilvy dominated the night in more than one way. From Mobile Advertising to Client of the Year; Marico Uncommon Sen...
- India scores 16 metals on Day 3 at Cannes; Mediacom wins Gold
As we were trooping into the press room to hear the winners’ list, there were quite a number of anxious enquiries from the Indian contingen...
- Accenture Delhi wins BE Quiz 2009
Cannons to the left, cannons to the right. Even before the first question was shot at the participants in the grand finale of the Brand Equ...
- Bates 141 steals thunder at the REMMY awards
Ad agency Bates 141 dominated latest edition of REMMY Awards bagging maximum number of awards for its client consumer goods major, Marico.
- Effie 2008: Lead India makes JWT agency of the year
In what could well have been a replay of this year’s Cannes Lions awards, JWT India and Bennett, Coleman & Co ended up hogging the limeligh...
- UK ad agency BBH readies India team
The London-based creative boutique, Bartle Bogle Hegarty (BBH), ropes in Partha Sinha, Subhash Kamath and Preeti Nair as managing partners.
- London-based creative agency BBH plans India operations by 2008-end
London-based creative agency Bartle Bogle Hegarty (BBH), which has been planning its India foray for more than two years now, has finally g...
- Apeejay gets Bates 141 to push Typhoo
Kolkata-based Apeejay Surrendra group is stepping on the gas to aggressively market the 105-year old iconic British tea brand Typhoo Tea, w...
- Bates Enterprise plans new initiatives
Bates Enterprise is planning new initiatives in the planning and training space. The agency has introduced a process called Change Point Pl...
- 141 Marketing to become part of O&M's local arm
The Ogilvy & Mather India network, a WPP group company with interests in advertising, PR, activation and direct marketing, is getting a new...