Running is like SWOT analysis for me: Vaishali Kasture, Partner, Deloitte ConsultingThis India Inc top boss believes that running is about pushing the boundaries and helps a self-appraisal, of one's strengths and weaknesses.
18 Nov, 2016, 11.53 AM IST
'Women today are more health-conscious, and aware of fitness'The Procam CEO says that there has been a more than 50 per cent rise in women runners in the past 3 years.
18 Nov, 2016, 11.16 AM IST
Realtors applying ‘smaller configuration’ strategy in commercial segmentCommercial property serves as a lucrative investment option for investors, who benefit from rental income as well as capital appreciation.
27 Mar, 2015, 06.43 AM IST
Tata Docomo users can now carry forward their unused dataThe company said owing to the large volume of data consumed, it recognises the need to help customers manage data usage in an economical ma...
30 Nov, 2014, 02.38 PM IST
When Bangalore ran the half and full marathonsWhile the occasional whisky isn’t taboo, all of these people follow pretty strict diets and exercise programmes. Through the year.
20 Oct, 2014, 04.00 AM IST
Legendary long distance runner Haile Gebrselassie to flag off Bangalore MarathonThe Ethiopian has won two Olympic gold medals, seven world outdoor championship medals, and set dozens of world records.
15 Oct, 2014, 01.24 PM IST
63,000 take part in 'Spirit of Wipro Run'The central theme of this year's Spirit of Wipro Run is For the Long Run - underscores marathons as a test of endurance, dedication and com...
21 Sep, 2014, 05.08 PM IST
Ranbaxy's Volini to be brand partner for Procam International eventsVolini will associate with Procam International promoted running events - Standard Chartered Mumbai Marathon, Airtel Delhi Half Marathon, a...
03 Sep, 2014, 06.11 PM IST
The Bangalore Ultra 2013: India’s oldest ultra marathonAt India’s oldest ultramarathon, Udaya Kumar – a MindTree employee – finished first, completing 161 km, the equivalent of nearly four conti...
30 Nov, 2013, 04.59 AM IST
Infosys adjudged best corporate mind, IIM-B stands secondInfosys has been adjudged best corporate mind after it won Mind Trigger, an annual corporate intellectual Olympics organized by TAA.
11 Nov, 2013, 02.29 PM IST
- Indian IT companies like Wipro, TCS tap sport to raise brand value
While IT heavyweights are reluctant to put down the figures involved in funding international marathons, the numbers are believed to be aro...
12 Nov, 2011, 01.13 PM IST
Running emerges big branding opportunities for companiesRunning is no longer a solitary pursuit; a passionate and well-networked community of runners is slowly forming across many cities, big and...
04 Nov, 2011, 10.12 AM IST
- TCS becomes official technology partner of Amsterdam Marathon
TCS said it has become the official technology partner of the Amsterdam Marathon for a period of five years, from 2011 to 2015.
26 Aug, 2011, 02.19 PM IST
- Bangalore start-up EAFT Technologies to take on iPad, launches tablet device-Magic Tile Marathon
The device which runs on Google's Android operating system is priced at Rs 29,990 and will compete in a market dominated by Apple's iPad.
13 Jul, 2011, 10.17 AM IST
- Do marathons have mass brand value?
Is marathon popular enough in India for mass brands to be associated with, or is it an elitist sport with no mass appeal?
05 Nov, 2009, 04.32 AM IST
- The marathons cult: Running for a cause
Every time a marathon is organized, it means a neat Rs 8-10 crore flowing into the coffers of event managers. Need cheerleaders or audience?
05 Oct, 2007, 05.04 PM IST
- Marathon: The Marketing Mantra?
The long race marathons are enticing the entire city on to a speedy run, quite sounds like a health wave washing on the bright mood of both...
22 Aug, 2007, 09.37 PM IST