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BCCI SPONSORSHIP
FIFA's golden goose and the billions behind the beautiful gameThe 2026 FIFA World Cup generated record revenue, becoming football's biggest financial event. FIFA's revenue cycle reached fifteen billion...
Beyond the IPL lies almost every state's hunt for its own cricket gold mineRegional T20 leagues are developing into a new cricket economy beneath the IPL. These competitions aim to produce future IPL stars and beco...
Flash Sports appoints former BCCI CEO Rahul Johri to its boardFlash Sports & Media Holdings has appointed Rahul Johri to its Board of Directors. Johri previously served as the Chief Executive Officer o...
CCI clears RCB's $1.78-billion buyout by Aditya Birla Group, ToI consortiumThe Competition Commission of India has greenlit a massive $1.78 billion deal, allowing a consortium led by Aditya Birla Group and The Time...
IPL: Foreign players auctioned, paid, then unavailable? BCCI has a message for teamsThe BCCI will not mediate player availability for the IPL, leaving it to franchises and players. Concerns over overseas stars pulling out d...
Dream 11 out, BCCI hunts for next big hitterThe Board of Control for Cricket in India aims to secure ₹452 crore via front-of-jersey sponsorship. This follows Dream 11's exit due to go...
IPL title rights base price set at Rs 1,750 croreOn December 12, the BCCI released a tender for title sponsor rights for the IPL seasons 2024-2028. The tender will be available for purchas...
BCCI floats tender for IPL title sponsorship rightsThe cricket board said that the tender document will be available for purchase until January 8, 2024. It has barred brands from categories ...
BCCI, Vivo suspend IPL partnership for one year, may resume next yearThe BCCI sent out a one-line statement without giving any details to say that Vivo will not be associated with the IPL this year. Vivo won ...
Team India sponsorship may fetch BCCI over Rs 538 croreThe cricket board initiated the tender process to award one of the most coveted sponsorship rights — the official team India sponsor — on M...
BCCI scores Rs 150 cr more with new deals, creates 3 associate sponsor roles; Pepsi signs 4-yr dealAfter withdrawing its sponsorship of the Indian Premier League, beverage maker PepsiCo has signed up as the new associate sponsor.
IPL title sponsorship: PepsiCo denies bid to change BCCI contractPepsi was reported to be seeking to pull out of the IPL because spot-fixing accusations have tainted the tournament and fewer teams could b...
BCCI aims to double title sponsorship earnings from 2015However, the bidding amount by Star was 39 per cent lower than what Bharti Airtel shelled out to win the rights in the previous season.
BCCI invites bids for title sponsorshipThe ITT will be available at BCCI headquarters in Mumbai from August 6 and the cost has been kept unchanged at Rupees two lakhs.
Airtel not to renew sponsorship contract with BCCITelecom major Airtel has decided against renewing the title sponsorship contract with the BCCI for India's international matches.
Sahara Pune Warriors withdraws from scandal-hit IPL"It was tricky on part of BCCI to put the number in the media as 94 matches for getting bigger amount. But we got 64 matches only," Sahara ...
- Advertisers prefer IPL over team India
The Board of Control for Cricket in India (BCCI)’s most ambitious league - the T20 IPL - seems to have turned into its biggest nemesis.