BCCI seeks bids for WPL official partnership rightsThe Board of Control for Cricket in India (BCCI) is inviting bids from reputable companies for official partnership rights for the Women's ...
02 Jan, 2024, 05.27 PM IST
Byju's may exit BCCI jersey sponsorship dealThe company might continue as a sponsor until March 2023. "Byju's wants to walk out of the sponsorship deal with BCCI since it is optimisin...
15 Dec, 2022, 01.00 AM IST
IPL sponsors may get 1-year pro-rata extensionThe issue is that title sponsor Vivo's deal will now end in 2023, while the other official partners-Dream11, Unacademy, Cred, Upstox and Ta...
02 Dec, 2021, 12.23 AM IST
BCCI resolves IPL sponsorship tangle, Dream11 agrees to be title sponsor for only 2020Dream11 had wanted the title sponsorship to be extendable for 2021 and 2022, at Rs 240 crore each, in case Vivo didn’t reclaim the role, sa...
20 Aug, 2020, 08.11 AM IST
Edu-tech company Unacademy picks bid papers, set to fight for IPL title sponsorship rightsWhile no one from Unacademy was prepared to speak on the issue, an industry insider, who is privy to the Edu-tech company's preparations to...
12 Aug, 2020, 03.57 PM IST
BCCI is under no pressure to drop IPL sponsors with links to China, say officialsWhile BCCI has still to get a corporate sponsor for IPL 2020, it also is in the midst of completing formalities with the team owners even a...
11 Aug, 2020, 12.04 AM IST
Chinese smartphone manufacturer Vivo pulls out as title sponsor of IPL 2020Top officials in the Board of Control for Cricket in India told ET that Vivo had been looking for a reduction in the sponsorship sum due to...
05 Aug, 2020, 12.17 PM IST
Vivo likely to quit as 2020 IPL title sponsors amid Indo-China diplomatic tensionsThe one year pullout could be treated as a moratorium period and if the relations improve, BCCI may look at inking a fresh three-year deal ...
04 Aug, 2020, 06.03 PM IST
Indo-China border clash may cost IPL dearlyThere could be pressure on the Board of Control for Cricket in India to replace Chinese smartphone manufacturer Vivo, title sponsor and the...
18 Jun, 2020, 12.37 PM IST
Team India sponsorship may fetch BCCI over Rs 538 croreThe cricket board initiated the tender process to award one of the most coveted sponsorship rights — the official team India sponsor — on M...
16 Feb, 2017, 12.12 AM IST
Hyundai in 4-year sponsorship pact with BCCIHyundai Motor India Ltd (HMIL) has entered into a four-year partnership with the Board of Control for Cricket in India (BCCI) as an associa...
09 Mar, 2016, 10.18 PM IST
Chinese mobile phone maker Vivo to replace PepsiCo as title sponsor of IPL T20 tournamentBCCI is holding a meeting tomorrow (Sunday) to announce the new title sponsor. PepsiCo and BCCI are learnt to have worked out a mutual pact...
17 Oct, 2015, 10.05 PM IST
Without Pepsi, IPL may be without fizz; Value of title sponsorship may fall 30%We hope the problems of IPL are short-term and they are addressed. But if they are not, we will have to go back and rethink, says Indra Noo...
10 Oct, 2015, 04.12 AM IST
Despite slashing base price, no takers for 'logo rights' of Indian cricket teamOfficials from advertisers like Maruti , Micromax and a large beverage maker told ET that they are unlikely to bid as BCCI has 'overpriced'...
27 Nov, 2013, 08.24 AM IST
- Advertisers prefer IPL over team India
The Board of Control for Cricket in India (BCCI)’s most ambitious league - the T20 IPL - seems to have turned into its biggest nemesis.
26 Nov, 2009, 12.17 AM IST
- Sponsors may take BCCI to court
BCCI's decision to clamp down on endorsements threatens to upset marketing plans of companies.
09 Apr, 2007, 01.33 AM IST
- Marketing plans go for a toss amid cricket chaos
Indian cricket’s latest controversy revolving around the decision of the Board of Control for Cricket in India (BCCI) to clamp down on play...
09 Apr, 2007, 12.00 AM IST