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Israeli forces kills 27 aid-seekers in Gaza as Israeli minister prays at flashpoint holy siteIn Gaza, Israeli forces killed at least twenty-three Palestinians seeking food. Hospital officials and witnesses reported the incident. Mal...- US holidays: Know all the fun and quirky days to celebrate in August 2023; Check full list hereAugust 2023 has a variety of weekly observances, including National Motorcycle Week (August 7-13) and Be Kind to Humankind Week (August 25-...
- India emerges as the lowest-cost manufacturing destination: ReportThe 85 selected countries were picked on four benchmark criteria: among the top 100 countries in terms of GDP, FDI inflows, international t...
- Make in India: We'll create best ecosystem for our young entrepreneurs, says Amitabh Kant"The key achievement is that it has brought ‘ease of doing business’, opened the FDI regime and taken manufacturing centre-stage."
- World Economic Forum 2016: India ranked 22nd among world's best countriesIndia was ranked 22nd on an inaugural list of the world's best countries, which was released on the sidelines of WEF Annual Meeting.
- Why brands need more mature celebrity selectionCelebrity endorsements work only if the brands are able to use them to break the clutter and take forward their core brand message.
- Consistency in product segments key to success of beauty brandsBeauty category is an intriguing one with various ways to interpret the category such as archetypes and models like segmentation, behaviour...
- A few breakaway brand campaigns that stand apartGlobal events occurring around us - like the riots in Brazil, Istanbul, and the Arab Spring - are testament to the fact that leaders can ne...
- Innovative companies can make hay this monsoonThis is the season when we begin to worry about water contamination and rain puddles that act as breeding grounds for mosquitoes.
- Consumer consciousness: Decoding good value for brandsThe Indian consumer is highly value conscious. Often, marketers simply assume that “valueconscious” means being priceconscious; we regard t...
- Does your brand have enough tension?We have been taught to think that contradictions are undesirable and that tensions must be minimised in all cases where they exist.
- Are soft-drink brands like Pepsi, Coca Cola drowning out differences?Pepsi and Coke stands for being joyous, free-spirited, and fun. Mountain Dew and Thums Up possess additional attributes of being daring and...
- Mobiles of greater interest to youth than laptops & TVs, DTH, consumer electronics grabbed least attentionThink back to those days when telephones were black bakelite boxes propped up proudly in the living room, when refrigerators were not frost...
- Biscuit war: Britannia steals the march over Sunfeast, ParleThere are perhaps only a few in this country who have no memory of Parle-G biscuits, from the tiffin boxes of little school children or as ...
- BAV Insights: Water brands not just about tasteA brand cannot build esteem without generating trust, which in turn leads to greater regard and loyalty.
- Rediffusion-Y&R Brand Asset Valuator: Digitization law may upset DTH rankingsTRAI reported at the start of 2012 that of the 147 million Indian TV households, 44 million were now DTH homes.
- PSU banks take lead in the branding battleThis is the first part of an exclusive series from Rediffusion Y&R that will measure the emotional appeal of different brands.
- We don't want to be just another agency doing advertising: Gautam Talwar, Rediffusion YRThe firm wants to help clients develop the entire communication strategy for the brand, says Gautam Talwar, chief strategy officer, Rediffu...
- Rediffusion brings back 'Brand Asset Valuator'A decade after its initial launch date in India the Brand Asset Valuator is back at advertising agency Rediffusion Y&R.
- BAV to stop construction worksThe Builders Association of Vijaywada has decided to stop all the construction works from Friday in response to a call given by the Nationa...
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