Established non-fiction shows such as Bigg Boss and Kaun Banega Crorepati have continued to attract advertisers despite the blackout. Bigg ...

The prolonged suspension of TV ratings has intensified pressure on the Ministry of Information and Broadcasting to restore audience measure...

Television broadcasters anticipate a challenging festive advertising season ahead. This comes as ratings remain withheld following a minist...

The All India Digital Cable Federation withdrew its petition challenging the Centre's Television Ratings Policy. This action followed a Ker...

A prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...

India's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...

Disney Star's StarPlus and Star Bharat have seen their weekly audience reach dip by 20% and 23% to 70 million and 37 million, respectively....

Disney Star, Zee Entertainment Enterprises Limited (ZEEL), and Culver Max Entertainment (Sony), who are members of the Indian Broadcasting ...

Media buyers said there is a polarisation of the market where top players are gaining while smaller and newly launched news channels are su...

The new tariff order will make it difficult for long-tail channels — which do not have much viewership — of broadcasting networks to piggyb...

The industry is expected to use the last of TAM data at the end of February while BARC will begin rolling out data in April, said a senior ...

President APJ Abdul Kalam's concerns over Google Earth providing detailed and unhindered view of ‘sensitive' Indian establishments have bee...