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BARC BLACKOUT
Shemaroo flags BARC blackout, deferred broadcaster deals amid digital growthShemaroo Entertainment faced challenges in its traditional media business due to BARC ratings blackout and deferred content investments. Th...- BARC blackout opens a new channel for TV viewership dataThe suspension of Broadcast Audience Research Council ratings has prompted new interest in RPD-based data collection for TV viewership. GTP...
- BARC registration delay deepens TV ratings market rift in IndiaThe ministry of information and broadcasting (MIB) is yet to decide on fresh registration applications from BARC and TAM India, a joint ven...
- Reality shows, cricket turn advertisers' safe betsEstablished non-fiction shows such as Bigg Boss and Kaun Banega Crorepati have continued to attract advertisers despite the blackout. Bigg ...
- TV ratings blackout gets longer: Broadcasters worried as pressure to restore audience measurement & provide advertisers greater visibility rises ahead of festive seasonThe prolonged suspension of TV ratings has intensified pressure on the Ministry of Information and Broadcasting to restore audience measure...
- TV ad demand weakens as ratings blackout enters festive seasonTelevision broadcasters anticipate a challenging festive advertising season ahead. This comes as ratings remain withheld following a minist...
- Cable TV body withdraws challenge to TV ratings policyThe All India Digital Cable Federation withdrew its petition challenging the Centre's Television Ratings Policy. This action followed a Ker...
- Ratings blackout may cast a shadow over brands' TV ad spendsA prolonged suspension of BARC television ratings could disrupt festive-season advertising, with marketers warning that reality shows such ...
- Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...
- Top Hindi channels see a double-digit drop in viewershipDisney Star's StarPlus and Star Bharat have seen their weekly audience reach dip by 20% and 23% to 70 million and 37 million, respectively....
- Broadcasters resume signals to MSOs as the deadlock over NTO 3.0 endsDisney Star, Zee Entertainment Enterprises Limited (ZEEL), and Culver Max Entertainment (Sony), who are members of the Indian Broadcasting ...
- Ratings blackout for news genre hasn’t affected top channels: Industry ExecsMedia buyers said there is a polarisation of the market where top players are gaining while smaller and newly launched news channels are su...
- Broadcasters want a TV ratings blackout of upto 2 monthsThe new tariff order will make it difficult for long-tail channels — which do not have much viewership — of broadcasting networks to piggyb...
- India's broadcast & media industry to miss ratings data when TAM gives way to BARCThe industry is expected to use the last of TAM data at the end of February while BARC will begin rolling out data in April, said a senior ...
- Google Earth agrees to blur pix of key Indian sitesPresident APJ Abdul Kalam's concerns over Google Earth providing detailed and unhindered view of ‘sensitive' Indian establishments have bee...
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