At issue is Apple's App Tracking Transparency policy that compels third-party developers to secure an opt-in from iPhone users to track the...

Google will roll out the Privacy Sandbox testing version for limited android users aiming to control the tracking of users data.

Two developers going by the name 'Mysk' claimed last month that Apple was tracking users' every tap on the App Store, with no way of disabl...

Analysts had expected some degree of slowing growth after 2021. However, growing competition from viral short-form video app TikTok and App...

It says it will give other companies plenty of time to adapt to changes to its Android software. Similar changes made by Apple affected big...

Here’s a quick guide for Android and iOS settings.

Apple’s iOS 15 and Google’s Android 12 operating systems beefed up their privacy controls this year to give you more warnings — and options...

Amazon, which reports earnings on Thursday, does not break out its advertising sales, but nestles it in its "other" business segment."Googl...

The Apple privacy updates has had investors in digital ad companies on edge for fear that reduced access to data would upend the nearly $10...

Snap shares were down nearly 20% at $60.8 before the bell, on track to open at a near three-month low. Shares of Facebook, Google parent Al...

Apple's new app user-activity tracker has worried many digital advertising & gaming firms.

The feature, which Apple calls App Tracking Transparency (ATT), has worried many digital advertising and mobile gaming companies including ...

Both advertisers and app developers who sell ad inventory say if many iPhone users opt-out of tracking, it will make advertising less effec...

Apple rejected their arguments, saying the new privacy framework to be contained in its iOS 14 software strongly upheld personal privacy, w...

Apple has started enforcing a rule introduced last year requiring developers to use a pop-up notification seeking permission to gather data...

The one-time notices will require an app developer to ask a user's permission before the app tracks activities "across other companies' app...

Since the arrival of iOS 9 and the decision to allow ad-blocking technology, different articles have suggested the move is an aggressive mo...