The Cupertino-based iPhone maker is looking to build a long-term relationship with Indian developers to build more locally relevant apps on...

Mobile ad blocking is a big problem for mobile marketers - here are some top tips on how to get around it.

A research says that by 2020, the number of Indians accessing the Internet over mobile devices is expected to touch a whopping 600 million.

Rohan Patil, managing director, AppLift India, enjoys unwinding to some Sufi music and getaways to the himalayas.

Businesses will be able to stay ahead if they analyze three key categories of research data and use technology to enact the insights drawn ...

Unless one has access to a multi-million dollar marketing budget, a highly recognisable brand, discoverability can be incredibly hard.

Ad platform Applift, part of the Berlin-based Hitfox Group, has set up an R&D centre in Bengaluru that is the largest outside its home base...

Since the arrival of iOS 9 and the decision to allow ad-blocking technology, different articles have suggested the move is an aggressive mo...

The method behind the construction of Henry Ford's Model T helped to lay the foundations for the mass consumer society we see today.