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Viewability and how brands can ensure that ads are seenIf you're an advertiser trying to extend brand awareness, creating an advert that isn't seen enough is, in the end, an exercise in futility.- Five biggest mistakes in mobile app marketing you should avoidOften marketers can make some common mistakes when promoting their apps that can lead to disappointing results and unnecessary budget waste...
- CPI vs CPA: Why CPI is better than CPAIn the short history of mobile user acquisition, advertisers have increasingly sought ways to spend their budget to deliver tangible return...
- Apple bets on local apps to sell iPhonesThe Cupertino-based iPhone maker is looking to build a long-term relationship with Indian developers to build more locally relevant apps on...
- Ways around ad blocking for mobile marketersMobile ad blocking is a big problem for mobile marketers - here are some top tips on how to get around it.
- Money is where mobile is: The future of mobile advertising in IndiaA research says that by 2020, the number of Indians accessing the Internet over mobile devices is expected to touch a whopping 600 million.
- AppLift's Rohan Patil on his favourite music & getaway destinationRohan Patil, managing director, AppLift India, enjoys unwinding to some Sufi music and getaways to the himalayas.
- Not technology alone, but R&D vital for mobile advertising successBusinesses will be able to stay ahead if they analyze three key categories of research data and use technology to enact the insights drawn ...
- How to make your app standout amongst the hundreds launched every dayUnless one has access to a multi-million dollar marketing budget, a highly recognisable brand, discoverability can be incredibly hard.
- Global mobile app companies head to Bengaluru seeking top talentAd platform Applift, part of the Berlin-based Hitfox Group, has set up an R&D centre in Bengaluru that is the largest outside its home base...
- Apple vs Google: ad blocking war or something more?Since the arrival of iOS 9 and the decision to allow ad-blocking technology, different articles have suggested the move is an aggressive mo...
- Why automated media buying is the future of mobile app advertisingThe method behind the construction of Henry Ford's Model T helped to lay the foundations for the mass consumer society we see today.
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