Companies like Zepto and Blinkit ran a Secret Santa feature on their apps to leverage the occasion for last-minute purchases. In just two d...

Black Friday sales in India surged by 25-30% year-on-year, significantly outpacing last year's 17-18% growth. This boost was driven by GST ...

After kicking off their flagship festive sales with a bang, etailers are now seeing demand cool off, according to industry executives, bran...

Others who participated in the funding round were Vertex Ventures SEA, Sattva Family Office, Mirabilis Investment Trust, Vertex Growth Fund...

The Christmas gifting season saw a 20-30% sales boost for D2C brands in categories such as personal care, desserts, eatables, and activewea...

Direct-to-consumer brands and ecommerce marketplaces saw a 17-18% rise in Black Friday order volumes compared to last year, with beauty, we...

Facing slowing growth in traditional e-commerce, beauty and personal care brands in India are turning to quick commerce channels. Brands li...

In the fiscal year 2022-23, Pilgrim, a direct-to-consumer personal care brand, reported a significant increase in operating revenue, soarin...

The D2C personal care brand’s net loss tripled as expenses almost touched Rs 100 crore.

Anurag Kedia, co-founder of Pilgrim, is a devoted fan of classical music, appreciating compositions from Chopin to Hariprasad Chaurasia. Hi...

Brands and ecommerce platform executives said they have seen a better-than-expected start to festive season sales at the end of the first w...

The first week of flagship sales in India's ecommerce sector has seen a strong start, with brands and ecommerce platforms reporting better-...

Pilgrim founder Anurag Kedia said around $14 million of the total round came from a primary share sale, while the rest was in a secondary t...

D2C beauty startup Pilgrim, operated by Heavenly Secrets, will use the capital raised from Fireside Ventures and others to enhance R&D capa...

By the end of this month, mentha oil prices may slip to Rs 1,625 in spot market.

Anurag Kedia, Saurabh Garg and Sunil Rao recognized this and over the past four years built a chain of health spas called The Four Fountain...

Three years ago, three friends in Pune decided to give spas a fresh treatment and some essentials oil, scrubbing and waxing later, they cam...