YouTube has become India's primary viewing platform, blending online reality with high-quality video. The company is significantly growing ...

Live sports remains a powerful audience magnet, reaching over a billion viewers during the IPL. JioStar is using this scale to expand acros...

The BCCI is considering advancing the IPL window to March 10–May 15 from next year to avoid extreme heat and pre-monsoon disruptions during...

Celebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...

Fast bowler Prince Yadav has earned his maiden international cap for India. This debut comes after a significant setback in 2019 when he re...

India's sports viewership is rapidly shifting to multiple platforms. Major events like the FIFA World Cup and IPL are drawing huge crowds o...

IPL 2026 set a new viewership record, reaching over 1.2 billion people across TV and digital platforms. The tournament recorded 870 billion...

The 2026 Indian Premier League set a new viewership record. Over 1.2 billion people watched the tournament across television and digital pl...

Anupam Kher penned a heartfelt birthday message for his wife Kirron Kher, looking at their 41-year marriage and the profound lessons learne...

The BCCI will not mediate player availability for the IPL, leaving it to franchises and players. Concerns over overseas stars pulling out d...

Cupid Breweries and Distilleries will acquire an operational alcoholic beverage manufacturing unit in Odisha from United Spirits Limited. T...

Anupam Rasayan India Ltd has achieved a global first by commercialising Ethyl trifluoroacetate production using its unique continuous flow ...

Actor Anupam Kher shared a unique experience where a simple ad shoot became a vivid football fantasy. He imagined representing India in a W...

Shark Tank judge Anupam Mittal suggests a 'Ghostdoor' app for rating employees on offer integrity and notice-period conduct. He highlights ...

Manav Suthar made a memorable Test debut against Afghanistan. He took wickets and contributed with the bat. Suthar revealed he practiced wi...

Royal Challengers Bengaluru's brand profile has strengthened after winning its maiden IPL title in 2025 and defending it in 2026. A recent ...

Anupam Mittal, founder of Shaadi.com, recently urged a shift from the traditional next-month salary payment system. He argues that paying e...