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AMUL BUTTER
Inside Amul’s new plan to sell everything from frozen pizza to protein shakesDairy giant Amul, which has touched a milestone Rs 1 lakh crore turnover in FY26, is making its boldest bet with its blue-and-red-ocean str...- Amul, Mother Dairy hike milk prices by ₹2 per litre; new rates effective May 14Leading dairy brands Amul and Mother Dairy will raise milk prices by ₹2 per litre starting May 14. This price adjustment affects various mi...
- Amul hits ₹1 lakh crore in sales; MD says India could be dairy to the world within a decadeAmul's remarkable growth signals a bright future for India's dairy sector. Recent GST cuts are a game-changer, benefiting farmers and consu...
- Amul brand turnover rises 11% to over Rs 1 lakh crore in FY26 on better demandDairy giant Amul achieved a significant milestone, crossing Rs 1 lakh crore in total turnover last fiscal year. This represents an 11 per c...
- Amul Butter in your chai? Yes, Amritsar tea stall ignites online debateAmul Butter Chai is dividing tea connoisseurs, as demonstrated in an Instagram-shared video from Vicky Tea Stall in Amritsar. The unique co...
- Amul girl: An utterly-butterly ‘meme’-led marketing legacy ahead of its timeThe doyen of Indian advertising, Sylvester daCunha, of the Amul Girl campaign in 1966 fame, passed away on Tuesday. His passing once again ...
- Amul's new creative gets an Apple(cious) twist, thanks to Tim Cook's India visitThe brand shared a special topical on Apple's first retail store launched in India. The ad showed Tim Cook enjoying a slice of toast with A...
- 'Take a shine to it.' Amul celebrates as gold prices reach all-time highAmul captioned the tweet as: "Amul Topical: Gold at an all time high!"
- Two-fold rise in dairy exports melts butter stocks at homeExports of skimmed milk powder increased to 46,285 tonnes in the year ended March 31, 2022, a nearly three-and-a-time increase, while shipm...
- Amul, Britannia indulge in bitter battle over butterAmul claims others are selling oil in butter cookies; Britannia makes cholesterol jibe.
- Amul boards Indian Railways via TwitterThe national transporter uses Twitter extensively to address passenger woes. But that was perhaps the first time it received a business pro...
- Amul offers business proposition to Railways on TwitterThe Indian Railways extensively uses Twitter to address passenger woes. But this could perhaps be the first time the national transporter h...
- Amul takes Hindustan Unilever to court in butter-mayonnaise tussleLater Amul too launched its own margarine brand ‘Delicious’ followed by a low-fat butter version ‘Amul Lite" to counter Nutralite.
- Nutralite spread in margarine spooks AmulIf the lion's share of around 70% garnered by Nutralite in the butter-like market is anything to go by, the brand has surely left a bitter ...
- Amul spoofs Nutralite, spreads butter ad warIt’s an utterly butterly claim that hasn’t quite melted in the competitor’s mouth. Amul, known as much for its topical advertisements as fo...
- Amul's campaign claims place in Guinness BookThe Amul Butter girl might soon claim her place in Guinness Book of the World Records. Most talked about ads in 2007.
- Utterly Amul: The naughty turns fortyThe Amul girl, apart from promoting a $1-billion brand, has been bringing smiles to over 2.5 million Gujarat farmers. India's top ten telev...
- Utterly Amul: The naughty turns fortyThe sales figures of Amul butter have jumped from a few lakh rupees in 1966 to over Rs 500 crore now.
- How Amul became utterly butterly delicious.and saltyIt is a quirk of technology that occasionally, instead of advancing as usual, it gets stuck at a certain stage.
- Amul, Zydus cross swords over butter commercialIt’s an utterly butterly claim that has not gone down well with the market leader. Gujarat Co-operative Milk Marketing Federation (GCMMF).
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