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AMUL AD
Amul girl: An utterly-butterly ‘meme’-led marketing legacy ahead of its timeThe doyen of Indian advertising, Sylvester daCunha, of the Amul Girl campaign in 1966 fame, passed away on Tuesday. His passing once again ...- Emergency to Jagmohan: When Amul Girl landed in controversiesIn 2020, when the world was battling with Covid-19 and did not have much idea about the coronavirus, Amul landed in a controversy when it p...
- Amul-Nandini controversy: Much ado about nothingAfter a breathless campaign against Amul raged on for a week on social media, a closer look at the issue reveals almost nothing is as it ha...
- 'Take a shine to it.' Amul celebrates as gold prices reach all-time highAmul captioned the tweet as: "Amul Topical: Gold at an all time high!"
- Amul Macho files complaint against Lux Cozi for allegedly copying ad"The Lux Cozi Ad unfairly tries to take advantage of the brand equity, reputation and goodwill generated by the Amul Macho Toing Ad," Amul ...
- Amul doubles marketing spends during lockdownUnlike other consumer brands, which curtailed or stopped all advertising during April and May, Amul upped the ante.
- Amul serves nostalgia with '80s creative ads during 'Ramayan' & 'Mahabharata', thanks India for all the loveThe dairy brand recently telecast its older TVCs.
- Amul, Britannia indulge in bitter battle over butterAmul claims others are selling oil in butter cookies; Britannia makes cholesterol jibe.
- Amul sends legal notice to Google, alleges search engine gained from adsDairy behemoth alleged that Google benefited from search ads which are being misused to scam individuals.
- Bombay High Court pulls Amul icecream ad for maligning rivalHindustan Unilever Ltd, a fast moving consumer goods giant, had moved the HC with a plea for damages worth Rs 10 crore and to stop the tele...
- Amul Girl turns 50: Meet the three men who keep her goingThe Amul campaign was started by daCunha’s father Sylvester daCunha in 1966 along with illustrator Eustace Fernandes and Usha Katrak, among...
- Amul goes social, releases three-minute ad on YouTubeAmul also debuts a new tagline ‘Har Ghar Amul Ghar’ with this film. The ad — a slice of life corporate film made by daCunha Communications .
- Ad Agencies like Amul, Quikr use 'spot-fixing' theme in their adsThe latest Amul 'Topical' shows a Srinivasan lookalike sneaking into what looks like a prison cell, in which the Amul girl is feeding to a ...
- If an ad’s doing well, why change it: R S Sodhi, GCMMF (Amul)The utterly butterly deliciously witty Amul Girl hasn’t changed at all in the last 50 years. The polka-dotted girl remains an icon of sorts...
- Amul Girl weeps for first time to pay homage to Dr Verghese KurienPaying homage to father of white revolution in India Dr Verghese Kurien, who catapulted India from being a milk-deficient country to the wo...
- Verghese Kurien, the man who made Amul a $2.5 bn entity, passes awayVerghese Kurien, who passed away at the Muljibhai Patel Urological Hospital today headed the GCMMF for several decades.
- Amul baby ad: Milk co-operative issues an ad featuring CPM leader & Rahul GandhiAmul has issued an ad featuring the veteran CPM leader driving toy cars with the Gandhi family scion, who has the Amul girl, the brand's ma...
- Amul spoofs Nutralite, spreads butter ad warIt’s an utterly butterly claim that hasn’t quite melted in the competitor’s mouth. Amul, known as much for its topical advertisements as fo...
- At sixty, Amul turns on the glamour quotientAbout six-decade-old country’s strongest food brand Amul is set to get a facelift. The GCMMF that markets Amul and Sagar brands of dairy pr...
- Starry-eyed Amul girl won't play politics nowAmul girl has decided to leave politicians alone and go after Bollywood stars, cricketers, business barons, etc. Sneak peek into Amul's ad ...
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