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AMITABH BACHCHAN PERFUMES
SET looks beyond fiction, backs global reality formats for weekday growthSony Entertainment Television is shifting its focus to international reality shows for weekday programming. This strategy aims to attract m...- Durga Puja abroad: How food, rituals, and memory keep tradition aliveBengali festivals abroad, particularly Durga Pujo in London, adapt traditional sensory experiences like "gondhey pushpey" to new environmen...
- While celebrity-branded products are raking it in globally, why are big bucks evading brands of Indian stars?Global celebrity brands like Fenty Beauty and Air Jordan shoes have been very successful in India. However, Indian celebrity brands often f...
- Indian celebs should attend B-School to succeed in business: Why celebrity brands struggle after initial hypeMost celebrity brands get a good ‘initial’, thanks to PR-generated hype and hoopla. Once that wanes, most of them begin to falter.
- Ram Mandir Inauguration: Grand ceremony to mark historic moment with celebrations worldwideThe historic consecration of Ayodhya's Ram temple, set for January 22, is a global celebration with Prime Minister Narendra Modi leading th...
- Perfumer Abdulla Ajmal feels ties stifle creativity, removed them from his company's dress codeAjmal keeps his style smart-causal, pairing jackets over shirts.
- The bond that keeps promoters of Emami togetherNo one is sure today, how the brand name Emami was found. “In Italian, amami, means ‘love me’,” says Goenka, hinting that the brand found i...
- Scentido India founder Shishir Mehta is a man of simple choicesThe founder of Scentido India believes in staying classic with a dash of humour.
- How city walls are becoming the artist's canvasAs awareness and acceptance of street art grows, it is likely more cities, including smaller ones, will benefit from such a venture.
- How Egypt offers a captivating canvas of the past and the presentTreasure hunters and archaeologists have been combing the Valley of the Kings for centuries. Yet the mysteries of the world’s most expansiv...
- How Gen Y's spending patterns differ from previous generationsIs this generation, in its zeal to live life to the fullest, throwing caution to the wind? Can overspending and not planning for the future...
- Looking beyond A-listers: Marketers hire Kangana Ranaut, Irrfan Khan, Nawazuddin Siddiqui to endorse brandsIn another ad, he urges his ‘younger sister’ to shift to Syska LED bulbs. “CFL nahin, aadat badlo!” is his exhortation.
- Every man should have a black suit, says Raymond Limited's Vito Dell'ErbaVito Dell'Erba, creative director – lifestyle business, Raymond Limited, is no stranger to the charms of suiting up. He speaks to us about ...
- Etched in stoneFrom the Temple of Abu Simbel’s huge statues of Ramses II to the perfumes of Aswan and the charm of a Nubian village marvelled at the sheer...
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