Searched for
AMIN LAKHANI
Attention-based measures outperform traditional ad metrics in driving impact among Gen Z: Snap StudyThe report, ‘Attention Advantage’, jointly conducted by ephemeral messaging app Snapchat, media agency WPP Media, and attention analytics f...- WPP Media unveils leadership structure for South AsiaWPP Media South Asia unveils a new leadership team. This supports the Vision’30 strategy. The focus is on better results for clients. Opera...
- Sponsors line up for World Cup at Disney StarThe company has engaged PhonePe, Mahindra, Coca-Cola (Charged), HUL (Glow and Lovely), IndusInd Bank, Mondelez and Jindal Panther as broadc...
- India could be Mindshare's 2nd or 3rd largest market in 2 years: Mindshare Global CEOMindshare Global expects India to become its second or third largest market in the next couple of years, with the Indian business projected...
- 'Digital, data, content saw 70% of hiring since 2020'According to Lakhani, media professionals who are managing traditional media buying need to upskill themselves to be relevant as clients as...
- In the age of Netflix, can Doordarshan leverage nostalgia?For Gen X, born between the 1960s and ’80s, DD’s iconic shows like Rangoli are a way to connect to their past.
- Amin Lakhani to head The Exchange In IndiaThe re-calibrated structure at GroupM’s media agency Mindshare is finally in place with Amin Lakhani becoming the new group head of The Exc...
Load More