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India’s brandy boom still feels uncool. Liquor cos want to give it a makeoverBrandy, a spirit deeply entrenched in South India's culture and cinema, is now undergoing a national makeover. Despite being India's second...- India’s newest round of drinkers is rewriting the rules of the world’s biggest barYoung Indians are redefining their drinking habits not by drinking less, but by selecting superior quality alcohol. This notable shift towa...
- How global liquor brands are choosing desi partners to tap India’s premium boomGlobal liquor companies are increasingly partnering with Indian firms to navigate the complex market and tap into its steady growth. Facing...
- Tariffs are making wine bottles pricier and harder to find - what shoppers need to know before ThanksgivingThanksgiving wine prices US: Thanksgiving wine shopping faces challenges. Tariffs and increased costs are pushing up prices and limiting ch...
- Ochre Spirits closes seed round led by Ah!Ventures to build India’s next-gen beverage houseThe capital will fuel expansion into South and West India, bolster production, and grow its portfolio across whisky, gin, and agave spirits...
- Raising the bar: Why Indian agave spirits are calling the shotsAn evident change in the drinking culture is being witnessed in India in recent years, with healthier and premium home-grown agave spirits ...
- Diageo calls tequila purity allegation 'baseless' as US lawsuit proceedsDiageo faces a lawsuit over the purity of its Casamigos and Don Julio tequilas. The company denies the allegations, stating its tequilas ar...
- NYT Mini Crossword Hints Today, June 26, 2025: Answers, clues and tips for solving the puzzleThe New York Times (NYT) Mini Crossword offers a short puzzle for quick solving. The June 26 edition features clues from general knowledge ...
- Austin’s Culinary stars: Six semifinalists shine in 2025 James Beard AwardsSix Austin chefs and restaurants were named semifinalists for the 2025 James Beard Awards, further establishing the city as a destination o...
- Matthew McConaughey & wife announce new tequila brand 'Pantalones'Matthew McConaughey and his wife, Camila Alves McConaughey, have launched Pantalones Organic Tequila, aiming to bring fun to the industry. ...
- Celebrating National Tequila Day: Here are some fascinating facts about Mexico's iconic spiritTequila's deep-rooted connection to Mexican culture is undeniable. The drink's origins can be traced back to pre-Hispanic times when the na...
- Put away the shot glass, it's time to rethink how we drink tequilaPremium brand bosses say that that tequila isn't just the spirit to shoot but a really complex spirit.
- Restaurants knock on govt's doors for permission to sell premium country liquorAt present, most states allow restaurants and bars to sell only Indian-made foreign liquor (IMFL) or imported alcohol and beer. There is no...
- Budding companies face tough task overcoming pandemic, recession despite easy fundingsA recession amid a pandemic may seem like the worst time to start a business. Despite millions of loans and grants from federal and state g...
- Brew it the traditional way: India's heritage liquors are a hit with youngstersConcept of heritage liquors like tadi, feni and handiya is in Bengaluru's spotlight.
- Pernod Ricard India sales up 9% between July-December 2017The maker of Absolut vodka and Chivas Regal Scotch had grown 3% during the same period in 2016. The firm said it continued double-digit gro...
- Raising a toast: Here's how Goa's local liquors like feni are getting a makeoverSlowly, feni and other Goan liquors seem set for an image makeover — like urak, the milder, delicious first distillate of the cashew spirit...
- Pepsi reveals a new solution to declining salesPepsiCo is investing in healthier options to keep up with the millennials. It recently announced a new carbonated craft beverage called "St...
- Indian liquor industry moves towards spirits made from authentic source materialsWhich meant that by international standards, Indian whisky was not really whisky, since real whisky had to be made from malted grains.
- Relan, Dempo back desi ‘tequila’ sunriseAgave Industries India was floated by IITian Desmond Nazareth , a US returned technology entrepreneur , who started exploring production of...
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