Searched for
ADVERTISING EFFECTIVENESS
In January 1995, 14 wolves were reintroduced to Yellowstone from Canada to restore a degraded ecosystem; three decades on, scientists are locked in a bitter dispute over whether the famous cascade they were credited with ever happening at the scale claimedYellowstone's wolf reintroduction success story faces a scientific challenge. New analysis suggests the dramatic impact on willow growth wa...
Advertisers bet on movie stars to stand out in IPL 2026 seasonCelebrity ads surged 34% during IPL 19, making up 61% of total ad volumes. This happened even as fewer advertisers participated. IPL remain...
RBI puts curbs on banks' sale of third-party productsThe Reserve Bank of India has prohibited third-party incentives to employees of regulated entities, while allowing banks and NBFCs to rewar...
Think property makes you rich? These 5 facts tell a different storyAs per a 2017 RBI report, a typical middle-class Indian family puts 70-80% of its net worth into realty. No asset class would be considered...
RBI releases final guidelines on marketing, sales incentives of financial productsRBI has prohibited third-party incentives to employees of regulated entities for selling financial products, while allowing banks and NBFCs...
India's weight-loss drug boom raises questions over healthcare prioritiesIndia's market for cheaper anti-obesity drugs has surged tenfold. While demand is high, especially among those with diabetes, concerns abou...
Facebook not working today? Why are users reporting face login failures as Meta apps face outageThousands of Facebook users reported widespread issues accessing the platform on Friday morning, with over 100,000 complaints logged on Dow...
Jhanvi, Riya, Simran: How a woman and agency used multiple names to ‘maid’ off with money from Delhi homesA woman, using aliases like Jhanvi and Riya, allegedly ran a fake domestic help racket. Families seeking house helps were defrauded after p...
Zee Entertainment shares rise over 3% ahead of FIFA World Cup, Rs 2,300-crore fundraising plansZee Entertainment Enterprises' shares rose after its board approved raising at least Rs 2,300 crore to fund strategic initiatives and bolst...
Zee puts FIFA World Cup behind paywall to grow subscriber baseZEE5 is offering dedicated FIFA World Cup subscription packs. Viewers will buy these packs directly. This strategy aims to boost ZEE5 subsc...
India's weight-loss market grows upThe landscape of India's anti-obesity drug market has reached a point of refinement. While there are affordable generic options, their upta...
Zee Entertainment approves Rs 2,300 crore capital raiseZee Entertainment Enterprises Ltd is raising at least Rs 2,300 crore. This capital will fund new business ventures and strategic plans. The...
Zee Entertainment to raise $241 million for stategic initiativesZee Entertainment is all set to gather 23 billion rupees to fuel its ambitious business strategies, following a significant win in securing...
Where Zepto stands in q-comm; H-1B relief kicks inHappy Wednesday! Zepto's IPO filing reveals where it really stands against Blinkit and Instamart. This and more in today’s ETtech Morning D...
Zepto IPO: ED summons founders in FEMA matter, seeks shareholding, business detailsThe Enforcement Directorate sought details on foreign investments and overseas investments, audited balance sheets since FY21, owned immova...
News channels draw battle lines over ratings freezeRegional broadcasters explore court options as MIB extends BARC news ratings suspension by four weeks.
Parimatch probe takes ED to Zepto's doorstepThe Enforcement Directorate is investigating offshore betting platform Parimatch. The agency has questioned quick commerce app Zepto regard...