Reaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...

Unlike Blinkit's inventory-led model or Swiggy-owned Instamart's marketplace structure, Zepto combines wholesale operations with a marketpl...

Food Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misb...

Meta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...

Foreign Secretary Vikram Misri gets one-year extension, says government order.

Zerodha CEO Nithin Kamath said the brokerage's growth stems from prioritising customer interests over aggressive expansion. He highlighted ...

Meta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...

Alarming claims of child trafficking on Vinted, fueled by suspicious product listings with coded descriptions and high prices, have prompte...

The feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...

Its shares rose 3.7% to $350.24, offering one of the biggest boosts to the 30-member Dow. The company replaced ⁠Verizon ⁠on the index, S&P ...

The ghostly white creature curled up on a weighing scale is almost unrecognisable in the Facebook post offering it for sale. Some of the co...

Cricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...

The integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...

When brands go after metrics and impressions, what is forgotten is getting into the minds of customers.

SEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...

Sebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...

India's entertainment landscape is transforming into a hybrid model, with audiences now dictating content, business strategies, and viewing...