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Broadcasters in a fix as weekly rating suspension disrupts Rs 40,000 crore ad marketIndia's ₹40,000 crore TV advertising market faces disruption as weekly ratings are suspended. Advertisers must now rely on historical data,...- How protective is a username shield?WhatsApp's proposed usernames are seen as a weak privacy enhancement, potentially aiding bad actors and clashing with Indian law enforcemen...
- Influencer boom masks growing ad fatigue as brands chase clicks over brand-building: KantarIndian marketers might be overestimating influencer impact, as a Kantar report reveals Gen Z fatigue with sponsored and AI ads. While creat...
- Beyond traditional advertising: Make your brand reach business decision makersReaching the right audience today requires more than a successful campaign. As brands look to engage decision-makers in meaningful ways, in...
- Zepto’s ops structure sparks regulatory fear ahead of IPOUnlike Blinkit's inventory-led model or Swiggy-owned Instamart's marketplace structure, Zepto combines wholesale operations with a marketpl...
- FSSAI crackdown on energy drink brands; issues notices to 6 firms including Red Bull, PepsicoFood Safety and Standards Authority of India (FSSAI) has "issued notices to several beverage brands claiming to be 'energy drinks' for misb...
- US Stocks: Meta building cloud business to sell AI computing, says report; shares riseMeta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...
- Foreign Secretary Vikram Misri gets one-year extensionForeign Secretary Vikram Misri gets one-year extension, says government order.
- Nithin Kamath reveals Zerodha's playbook: No ads, no sales targets, customer-first approachZerodha CEO Nithin Kamath said the brokerage's growth stems from prioritising customer interests over aggressive expansion. He highlighted ...
- Meta building cloud business to sell excess AI capacity, Bloomberg News reportsMeta Platforms is reportedly exploring a move into the cloud computing business, aiming to lease out its surplus AI computing power. This s...
- Are kids on sale on Vinted e-commerce site? Disturbing listings spark child trafficking fears across EuropeAlarming claims of child trafficking on Vinted, fueled by suspicious product listings with coded descriptions and high prices, have prompte...
- Worries arise over gaming of WhatsApp usernamesThe feature, expected to roll out later this year, will allow users to connect using usernames instead of sharing their phone numbers. Whil...
- Alphabet debuts in Dow Jones Industrial Average as index tilts toward techIts shares rose 3.7% to $350.24, offering one of the biggest boosts to the 30-member Dow. The company replaced Verizon on the index, S&P ...
- 5 ways to put your brand at the centre of industry conversationsThe most valuable partnerships don't just amplify brands, they shape industries. With 65+ years of editorial authority and India's #1 busin...
- For sale on Facebook: monkeys, rhino horn and dead pangolinsThe ghostly white creature curled up on a weighing scale is almost unrecognisable in the Facebook post offering it for sale. Some of the co...
- Brands flock to India’s England tour as marquee bilateral cricket holds ad appealCricket's enduring appeal is driving significant advertiser interest for India's tour of England, despite a generally cautious market. Broa...
- Enhance experience with ads, not ruin itThe integrity of football is at risk with FIFA's introduction of hydration breaks, which double as advertising opportunities. Players and c...
- Optimised to death, remembered by noneWhen brands go after metrics and impressions, what is forgotten is getting into the minds of customers.
- Sebi weighs allowing celebrity endorsements for market entitiesSEBI is proposing a significant overhaul of advertising rules for financial entities, aiming for a unified framework. The changes would all...
- Sebi proposes common advertising code for brokers, mutual funds, may allow celebrity endorsementsSebi has proposed a common advertising code for brokers, mutual funds, investment advisers and other regulated entities, aiming to simplify...
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